Head Of Content

Head of Content West Ham United London, Greater London, United Kingdom

HEAD OF CONTENT

London Stadium, Stratford — with travel to Training Grounds, Romford

Full-time | Permanent | Salary:
To be discussed at interview

Enhanced DBS

West Ham United is seeking an experienced senior sports content leader to lead the Club’s content operation across video, digital, social, editorial, publications and photography
.

This is an ideal opportunity for an experienced Head of Content, Head of Digital, Content Director, Editorial Director, Senior Content Manager or equivalent from a football club, professional sports organisation, league, broadcaster, rights-holder, sports publisher or sports agency
.

You will work closely with other departments to set the Club’s content strategy and creative direction, leading storytelling across football, commercial, supporter, heritage and community content.

• Own the content strategy and set targets for engagement, views and audience growth.
• Use data and audience insight to improve performance and identify new formats, platforms and opportunities.
• Establish clear editorial standards and maximise social-first, digital and video opportunities.
• Lead first-team coverage across matchdays, training, transfers and key football moments
  .
• Work with Football and Communications to maximise access and opportunities.
• Create positive narratives connecting the team with supporters.
• Develop original stories around players, supporters, heritage and community.
• Create content capable of generating PR pick-up and reaching audiences beyond Club channels.
• Lead creative content for transfers, kit launches, major campaigns and commercial activations
  .
• Connect Content, Marketing, Communications, Partnerships and Retail around strong creative ideas.
• Develop the Club’s Creative Commercial Content model.
• Deliver the quality and volume of content required by Retail, Ticketing, Club London and Partnerships across organic and paid channels.
• Lead and develop a multidisciplinary creative/content team.
• Set KPIs, objectives, priorities and clear ways of working.
• Manage production schedules, resources and delegation.
• Build strong relationships across Football, Marketing, Communications and Commercial.
• Make Content a significant editorial, marketing and commercial asset for the Club.
• Minimum seven years’ experience in sports digital content
  , preferably football.
• Proven experience creating and implementing sports content strategies
  .
• Strong knowledge of football/sports content trends, audiences and platforms.
• Experience working within a professional football or sports environment
  .
• Proven ability to manage and develop multidisciplinary teams.
• Creative, proactive and dynamic, with high standards and strong strategic thinking.
• Comfortable working with sports professionals and senior executives.
• Flexible regarding matchdays, irregular hours and extensive travel
  .
• Natural leader able to engage and inspire others.
• Excellent writing and copywriting skills.
• Knowledge of production workflows and analytical tools.
• Strong awareness of social media and digital trends.
• Competent in Microsoft Office — Word, Excel and PowerPoint — and Photoshop
  .

Benefits on offer (may vary based on contract type and location)

• 25 days annual leave plus your birthday off
• Pension and life insurance
• Travel season ticket loan
• Cycle to work scheme
• Priority access to apply for match tickets
• Discounted season tickets
• Staff discounts in the club store, café and our official partners products and services
• Discounted gym membership and onsite fitness room facilities
• Family friendly leave policies
• Company Social events

EDI Statement

• The successful candidate must demonstrate a strong commitment to equity, diversity, and inclusion, aligning with the organisation’s business and tactical approach to…