B2B Campaign Manager IRIS Software Group

Company Name IRIS Software Group

Job Role B2B Campaign Manager

Qualifications Not specified

Category I

Job Type Full Time

Location IRIS Remote, UK

• B2B campaign experience: Proven experience planning and delivering marketing campaigns that generate leads and support sales pipeline.

• Demand generation knowledge: Hands-on experience using channels such as email, webinars, events, digital advertising, content or landing pages.

• Campaign ownership: Experience managing campaigns from initial brief through to launch, reporting and improvement.

• Performance reporting: Confidence analysing campaign results, understanding what works and making recommendations using data.

• Stakeholder management: Experience working with Sales, Product Marketing, senior stakeholders and external agencies.

• Organisation and prioritisation: The ability to manage multiple campaigns, competing deadlines and changing priorities.

• Independence and leadership potential: Confidence making decisions, influencing others and stepping up for the Marketing Manager when required
  .

• Communication and attention to detail: The ability to create clear briefs, review campaign content and communicate effectively.

Experience in SaaS, software, professional services, financial services or accountancy would be beneficial, but isn't essential.

Previous line management experience isn't required. What matters is your ability to take ownership, coordinate activity and support others when needed.

IRIS Software Group is one of the UK's largest privately held software companies, trusted by 100,000+ businesses, schools and accountancy firms to keep their operations running. Our software pays 1 in 6 UK employees, supports over 12,000 schools, and is relied on by 91 of the top 100 UK accountancy firms.

We're a Great Place to Work® certified employer, recognised for our commitment to well-being, inclusion and development – and we're growing fast.

At IRIS Software Group
, we develop software that helps accountants, businesses and finance professionals save time, work more efficiently and stay compliant.

We're looking for an experienced B2B marketer with a proven background in planning and delivering demand generation campaigns to join our Accountancy marketing team.

You'll take ownership of campaigns that generate leads, create sales opportunities and support business growth across our Accountancy software portfolio.

This is a hands'on role with opportunities to influence marketing activity, work with senior stakeholders and step up to provide cover for the Marketing Manager when required
.

If you're a Senior Marketing Executive, Campaign Manager, Demand Generation Executive or Marketing Specialist ready for greater ownership and responsibility, we'd love to hear from you.

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Why This Role Matters

Our Accountancy software helps accountants and finance professionals manage their work, meet regulatory requirements and improve efficiency.

You'll create marketing campaigns that help potential customers discover our solutions and encourage existing customers to explore other IRIS products.

Your work will directly contribute to generating qualified leads, building sales pipeline and driving business growth
.

You'll have ownership of your campaigns, visibility of their performance and opportunities to influence how we approach demand generation.

• Campaign management: Plan and deliver integrated B2B marketing campaigns across email, webinars, events, digital channels, content and thought leadership.

• Demand generation: Develop campaigns that attract potential customers, generate qualified leads and create sales opportunities.

• End-to-end ownership: Manage campaigns from planning and audience targeting through…