Sales Development Representative

Location: Stoke-On-Trent

A profitable, rapidly expanding real-time data and intelligence platform serving 300 investment firms across the private markets ecosystem. Their customers are institutional buyers—venture capital and private equity teams—who rely on their product to make better investment decisions faster. They're bootstrapped and growing fast, with a lean, hungry team building something that genuinely matters to a well-defined market as a sales development representative.

The Role As the first sales development representative you'll own outbound prospecting end-to-end: researching institutional buyers, running multi-touch campaigns, and building relationships with decision-makers at venture and private equity firms. You'll work closely with the founding team to test, refine and scale what works. Success means consistently generating qualified conversations and helping shape the outbound playbook as the company scales. What You'll Be Doing
• Research and identify institutional investment firms—VCs, PE teams, secondaries buyers—who fit the ideal customer profile, using data and intent signals to prioritise.
• Run multi-channel outbound campaigns (email, Linked In, phone) with rigour and creativity; test messaging, sequences and tactics, then iterate based on what resonates.
• Have real conversations with prospects and decision-makers; qualify opportunities, understand their pain, and pass warm leads into sales conversations with founders.
• Build and maintain campaign infrastructure—tracking, logging, reporting—so the team knows what's working and what isn't.
• Collaborate with the founders on positioning, messaging and campaign strategy; your insight from the market directly shapes how they talk about the product. What We're Looking For
• 3 years in outbound sales, SDR or BDR roles, ideally in B2B SaaS or fintech; you know how to run a campaign end-to-end and aren't afraid of the phone.
• Genuine curiosity about investment and private markets; you don't need to be a financial expert, but you need to want to understand how VCs and PE teams work.
• Comfort with ambiguity and ownership; you're joining a bootstrapped, rapidly growing team where process is still being written and you help write it.
• Strong research and writing skills; your emails should be sharp, specific and actually get opened.
• Track record of hitting targets and a mindset that treats outbound as a measurable, repeatable system, not a guessing game. The Package £30k-£50k base  £50k-£65k OTE. Flexible working arrangements, modern tech stack, and direct access to the founding team. Key Words Job titles: SDR, BDR, Sales Development Representative, Business Development Representative, Outbound Sales, GTM Associate, Account Executive, Rev Ops, SaaS Sales, startup sales Technology/

Skills:

Outbound prospecting, sales development, B2B SaaS sales, campaign management, sales research, lead generation, CRM, Linked In, fintech sales Market:
Private markets, venture capital, private equity, institutional investment, financial technology

Location:

London, UK, in-office About GTM People GTM People specialise in go-to-market hires for Seed to Series C SaaS - Account Executives, SDRs, Rev Ops, Customer Success and founding sales leaders. We have a number of similar roles live right now, so if this one isn't the perfect fit, get in touch to hear what else we're working on.