Senior Manager, Marketing Automation

Responsibilities

• Lead the management, configuration, reporting and continuous enhancement/optimization of Salesforce Marketing Cloud system (SFMC) and Service providers to achieve defined business objectives and enhance campaign execution
• Design, build, test, and deploy omnichannel marketing campaigns, (e.g. email, SMS, social media, and in-app messaging) tailored for personalized customer experiences and integration with CRM system
• Translate Marketing requirements into specific automation programs within SFMC
• Collaborate closely with Marketing, Sales, IT, Analytics, and Compliance teams to ensure automation strategies are aligned with overall marketing plans and meet all brand and regulatory requirements
• Manage marketing automation roadmap, priorities, roles and responsibilities of Marketing, agencies, third party vendors
• Serve as a subject matter expert, providing guidance and training on marketing automation best practices to internal teams and external partners
• Monitor and analyze campaign performance, providing actionable insights and making data-driven recommendations to improve marketing results
• Train team members on Salesforce marketing automation best practices and maintain documentation for marketing automation processes and journeys