Senior Product Manager

Join to apply for the Senior Product Manager role at Matco Tools

Sr. Product Manager position is responsible for writing the category product Strategy, designed to meet the evolving needs of our automotive technician customer while simultaneously supporting our franchisee partners in being successful store owners and operators. Product Strategy encompasses the product positioning attached to pricing, value proposition, differentiation, innovation, inventory and channel marketing. The KPI’s or measures of success include product category growth, revenue, profit margin, and key operational targets.

The product manager is responsible for communicating the product strategy and vision to the broader organization, building aligned and creating synergy in the cross functional execution of the plan.

This position is based from our Stow, OH office, with a hybrid work schedule.

• Develops, plans and executes a 3-5 year category product strategy that delivers the categories unique value proposition.
• Responsible for the go to market tactics related to price positioning, profit planning, sales, margin, and expense forecast, product life cycle management, cost optimization and other leading indicators of category health.
• Develops and executes new product pipeline. Components to include:
  Product Specifications for the targeted market; inventory requirements; three years unit sales; pricing; required capital expenditures; introduction schedule;
  Return On Investment; competitive comparisons; and the marketing plan and positioning strategy.
• Responsible for development and execution of annual marketing plan in cooperation with Marketing Manager and Program Manager.
• Maintains current knowledge of market trends, technologies, competitors, customer base, market size, channels of distribution, market share of product lines, industry trade associations and required product certifications for developing business in a targeted market segment.
• In cooperation with Engineering and Operations, manages the product development process for both new and existing products across all market segments for assigned product lines.
• Establishes market price of assigned products. Consults with channel managers, sales, finance and manufacturing for most effective and profitable pricing of products.
• Liaise between sales, finance and supply chain for the development of product/promotion forecasts and financial forecasts for assigned lines.
• Measure assigned product line performance against market via establishment of proxies, data collection process and analysis of said data.
• Serve as a resource to Sales for product training and information and during sales and customer meetings.
• Determines criteria used in product development. Incorporates customer voice in determining new product development criteria and product improvements for the product portfolio.
• Obtains technical opinions and estimates of time and costs of product development and coordinates all activities relative to the product development process.
• Design and execute a robust test and learn strategy associated with new product introductions or modifications.
• Conducts competitive benchmarking activities and supplies appropriate analysis to the organization.
• Responsible to ensure that product training efforts of internal and external customers are consistent with product positioning and value proposition.

• Bachelor's Degree.
• 5-7 years of professional marketing / product management. Mobile automotive aftermarket industry experience and sales experience a plus.
• MBA.
• History of driving results by managing with vision and purpose using a self-developed strategic product line plan and detailed market segmentation.
• Significant contribution to driving above market performance of product lines using commercialization tactics through a complex distribution network or a B2B2C model.
• Experience in the planning, organizing and process management skills required to successfully complete multi-year projects involving engineering & manufacturing (insourced or outsourced), marketing communications and vendors in…