Director Car Sales and Client Services

At SLSHOP, we are passionate about classic Mercedes-Benz and dedicated to delivering excellence. Founded by enthusiasts, we have built a world-class reputation as the go-to destination for classic Mercedes-Benz restoration, servicing, parts store and vehicle sales. Our 50,000 sqft facility in Stratford-upon-Avon is home to an exceptional team who work in an exceptional culture and share a deep appreciation for these iconic cars.

Join us and work on the world’s most iconic classic Mercedes-Benz cars with a team that values precision, pride, and people.

We are seeking an experienced and commercially minded sales leader to take responsibility for two important areas of our business: the profitable development of our classic Mercedes-Benz car sales operation, the leadership of our client-facing service and restoration sales team and wider client development strategy.

This is not a conventional high-volume motor trade position. We sell a carefully selected collection of blue-chip classic Mercedes-Benz cars. Our world class workshops service and restore these cars to perfection and our Parts Store provides every available part for these incredible vehicles. Every car, client relationship and transaction matters.

The successful candidate will combine the judgement and presence of a senior sales director with the practical, hands on approach needed to lead a small specialist team.

You will take overall responsibility for the strategy, performance and profitability of SLSHOP car sales. This will include:

• Developing a sustainable and profitable car sales strategy.
• Introduction of Porsche Classic Sales
• Ensuring that we acquire and hold the right quality, quantity and variety of stock.
• Curating an inventory that supports and elevates the SLSHOP brand.
• Personally managing important collector, investor and high-net-worth client relationships.
• Leading negotiations and major vehicle transactions.
• Setting appropriate pricing, margin, stock-turn and revenue objectives.
• Managing the sales pipeline, forecasting and departmental performance.
• Providing leadership, guidance and structure to the business.
• Developing new opportunities to source, sell and broker exceptional classic Mercedes-Benz cars.

You will also lead the front-of-house team responsible for converting service, restoration, Reborn, re-trim and technical services enquiries into profitable work.

The role is not responsible for the operational delivery of this work. Its focus is on ensuring that our services are correctly structured, presented and sold to our clients.

Responsibilities will include:

• Providing leadership, direction, motivation and commercial discipline to the Client Services team.
• Ensuring enquiries are professionally qualified, followed up and converted.
• Developing a consistent methodology for presenting our products and services.
• Working with operational and technical leaders to ensure that client proposals are commercially sound and deliverable.
• Establishing clear quarterly and annual revenue, margin and conversion objectives.
• Improving pipeline visibility, forecasting and follow-up.
• Ensuring that every client receives an exemplary and appropriately personal level of service.

SLSHOP has a database of approximately 30,000 active customers and a further 20,000 subscribers. A central part of this role will be developing a more joined-up client strategy across the company.

Working with our marketing and divisional teams, you will help us understand the changing needs of existing and prospective customers and identify relevant opportunities across car sales, parts, servicing, restoration, Reborn and technical services.

This must be thoughtful and relationship-led. The objective is not simply to sell more, but to ensure that our clients properly understand and benefit from the full range of expertise available through SLSHOP.

We are looking for someone who can demonstrate:

• Senior-level experience in high-value, relationship-led sales.
• The confidence and credibility to work with collectors, investors and high-net-worth clients.
• Strong commercial judgement, including pricing, margin, forecasting and pipeline management.
• The ability to lead a small team while remaining personally involved in important opportunities.
• An understanding of premium, specialist or classic motor cars.
• A genuine appreciation of the importance of stock selection, presentation and brand positioning.
• The ability to bring structure, accountability and consistency without creating unnecessary bureaucracy.
• A commitment to exceptional customer service and long-term client relationships.

This is an opportunity to shape the commercial future of an established and highly regarded classic Mercedes-Benz specialist. Success will be measured through profitable and sustainable car sales, stronger conversion of client enquiries, increased engagement across our existing customer base and a consistently outstanding client experience.