Adventure Park General Manager

Overview

As the General Manager at Go Ape, you'll lead the comprehensive management of our outdoor adventure park, ensuring not only the safety and enjoyment of our guests but also maintaining a sharp focus on profitability. Your role will involve overseeing daily operations, managing staff, maintaining stringent safety standards, and driving revenue growth through strategic operational and marketing initiatives.

• Ensure site operations not only meet but exceed safety standards, conducting regular inspections, audits, incident investigations, and risk assessments while also optimizing operational efficiency to drive profitability.
• Accomplish site financial objectives by meeting revenue forecasts and expense budgets, actively measuring results, providing insightful feedback to head office stakeholders, reviewing P&L statements, and initiating corrective actions when necessary to ensure financial goals are met.
• Lead and manage a high-performing team, effectively allocating resources to optimize performance while adhering to established budgetary constraints.
• Take ownership of local marketing and sales efforts, leveraging the site team to execute impactful social media campaigns, participate in local events, cultivate strategic partnerships, distribute promotional materials, and network within the region, all aimed at driving revenue growth and enhancing brand visibility.
• Recruit, hire, train, develop, and communicate with all staff to ensure exceptional guest service is provided, safety standards are upheld, and financial targets are met, fostering a positive and motivated team environment.
• Optimize site operations through efficient staffing, clear delegation, and strategic session structuring to meet guest demands, maintain safety standards, and drive revenue growth.
• Coordinate efforts by disseminating corporate policies and procedures while also establishing site-specific practices for staff management, procurement, marketing, maintenance, and risk assessments.
• Ensure the outdoor adventure park maintains outstanding course conditions and visual brand standards to enhance guest satisfaction and brand perception.
• Provide support for daily operations as necessary, including performing duties such as general course maintenance, opening/closing procedures, safety briefings, and monitoring third-party participants to ensure a safe and enjoyable experience.
• Maintain readiness to perform rescue operations as a trained staff member and undergo regular reassessments to ensure proficiency.
• Share best practices with other General Managers and Site Managers across the organization to foster continuous improvement and operational excellence.
• Conduct site safety audits and inspections according to organizational and regulatory requirements.
• Contribute to the development and delivery of training programs for site operations team members.
• Support PPE inspections across the Go Ape portfolio, identifying trends and ensuring compliance.
• Fulfill on-call duty operations during operational hours and provide ad hoc support for sites as necessary.
• Willing to travel to other Go Ape locations to provide operational support when needed.
• Act as a brand ambassador for Go Ape, embodying the organization's mission and values in all aspects of the job.
• Perform other duties and responsibilities as required or requested.

• A Passion for outdoor activities and adventure.
• Ideally four (4) years of experience in a supervisory or management role, preferably with a focus on P&L management in the recreation, leisure, or hospitality industry.
• Strong leadership and team management skills, with a track record of driving financial performance and operational excellence.
• Excellent communication and interpersonal skills, with the ability to interact effectively with customers, staff, and stakeholders at all levels.
• Strong analytical and problem-solving abilities, with a results-driven mindset.
• Proficiency in Microsoft Office products, including Outlook, Word, Excel, and SharePoint.

• Must be at least 18 years old at the time of hire.
• Ability to meet Go Ape participation requirements.
• Flexible availability,…