Local Marketing Specialist - of Sport

At DICK'S Sporting Goods
, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

Partnership, Sponsorship and Activation planning

• Develop and foster strong relationships that make an impact in the community, drive company initiatives and awareness of the House of Sport brand pillars - assortment, experience, service, and community.

• Supports local partners through sponsor ships that drive full-funnel value via awareness, engagement, traffic, and sales.

• Accountable for management and tracking of all sponsorship agreements and asset distribution using software program.

• Ensure proper execution of sponsorship deliverables with leagues, teams, organizations, etc. to maximize the ROI.

• Develop one-of-a-kind strategies for in-store events and in-market activations that ladder to key moments for the brand.

• Accountable for managing annual budget and related expenses.

• Develop and activate local marketing outreach strategies to drive incremental awareness and acquisition.

• Provide consistent and robust marketing intel to drive further strategies while serving as Marketing representative on Store Leadership team, led by the HOS Executive Director, to support local business goals

• Work closely with ASM of Experiences to develop and maintain robust marketing support that supports Experience KPI's and drives awareness and engagement of all Experiences offered at HOS

• Supports creation of event activation assets for store placements and on Gametime scheduling platform

• Manages and monitors customer outreach via reservations scheduling tool inbox

• Supports execution of all House of Sport marketing activities, vendor events, and other related initiatives as needed.

• Serve as cross-functional liaison between House of Sport, CSC and external partners to ensure best-in-class execution of programs from concept to conclusion.

• Generate and lead the planning of unique local events hosted at HOS, including all aspects of event lifecycle from initial concept and logistics to on-site execution (collaboration with Store Leadership to secure staffing) as well as post-event analysis

• Responsible for content capture of owned events for use on national social handles and other O&O channels

• Evaluate qualitatively and quantitatively each, report learnings, and proactively suggest enhanced measures of success.

• Serve as local representative for The DICK'S Sporting Goods Foundation, community giving and charitable programs.

• Manage local grant program to impact HOS community through equipment donations, grants and other programming

• Leverage, evaluate and fulfill Dick's Sporting Goods donations requests from your local community.

• Manage, Track & Forecast Local Marketing Budget for designated HOS location, ensuring cost-effectiveness and ROI Deliver level of excellence and professionalism across all efforts.

• Deliver seamless communication and collaboration across teams.

• Develop relationships with vendors, sales reps, and service organizations that do business with our company.

• Serve as approved media trained associate capable of talking to media on behalf of DICK'S as directed by CSC.

• Availability to work some weekends and key retail Holidays like Black Friday is required

• Bachelor's Degree / 4-year college degree in Marketing, Advertising, Business Administration or Communications

• 1-3 years of related experience as a regional or company marketer, brand ambassador, or professional…