Product Manager

Senior Product Manager - Personalization

Reports to:

VP of Global Market Development

• Leadership of overall product strategy and product roadmaps along with identification of new product opportunities, line extensions and overall product improvements.
• Define key customer inputs into actionable product specifications of iterative and new technologies for intravascular imaging. Represent the voice of customer in all stages of product development.
• Partner with cross-functional teams in developing product launch plans and key milestones to guide from product development to launch readiness.
• Identify product positioning and messaging that reflect the product’s value proposition.
• Create and align on the go-to-market strategy with commercial channel partners, including customer segmentation, account/customer targeting, messaging, and key performance indicators. Ensure a smooth transition to downstream markets and marketing team members.
• Lead product marketing for selected global markets.
• Work closely with global channel partners (specifically EU and JP) to ensure sales and marketing alignment and sales execution to marketing objectives.
• Develop global KOL’s and physician champions to support product launch activities.
• Define and execute strategic publication initiatives that support new product launch and market development initiatives.
• Monitor competitor strategy/activities in order to design marketing materials and product positioning strategies that blunt competitive efforts.

• 5 – 8 years experience working in the medical device industry, with a preferred background in interventional cardiology and/or capital equipment.
• Ability to work as a key member of the marketing team who is accountable to strategic marketing leadership. Function as the marketing lead on upstream marketing projects, while supporting targeted markets with downstream support.
• Effectively influences colleagues in a wide variety of geographies, cultures and functions.
• Ability to manage complex projects and programs. Ability to pull the appropriate functional and geographic functions together to support initiatives.
• Excellent written and verbal communication skills.

• Bachelor's degree or equivalent experience required; advanced degree (such as an MBA) is preferred.