Marketing Manager

Marketing Manager

Job Description

Role detail

Information

Job title

Marketing Manager

Reports to

Commercial Director

Location

Glazing Vision Ltd, Sawmills Road, Diss, Norfolk, IP22 4RG

Working hours

08:30-17:00, Monday-Friday

Travel

Occasional travel for management meetings, PR events and sales support activity

Working relationships

Marketing Executives, Sales Team, external marketing agencies, publishers and suppliers

Role Profile

Glazing Vision Ltd is looking for a Marketing Manager to lead day-to-day marketing activity across five brands within the Glazing Vision Group. This is a hands-on management role for a commercially minded marketing professional who can combine clear strategy, strong content, creative judgement, disciplined project management and practical delivery.

The role includes supervising a small marketing team, coordinating external agencies and working closely with Sales and senior stakeholders to support brand visibility, lead generation, customer engagement and specification activity. It would suit someone who is comfortable moving between campaign planning, data-led optimisation and the creation of polished, on-brand marketing assets.

Key Responsibilities

Marketing Strategy and Planning

Lead the group content marketing strategy across all brands, ensuring activity is planned, prioritised and aligned with commercial objectives.

Develop and manage marketing calendars covering website content, campaigns, PR, events, advertising, email marketing and social media.

Support the Commercial Director with planning, reporting, budget control and operational decision-making.

Provide operational support for the online shop and wider group marketing activity when required.

Team and Agency Management

Supervise, mentor and support Marketing Executives, setting clear priorities and maintaining high standards of delivery.

Manage external agencies for PPC, SEO, web development, digital content and campaign activity.

Attend marketing meetings with external agencies and ensure actions, deadlines and deliverables are followed through.

Liaise with publishers, printers, photographers, videographers and other suppliers to coordinate marketing materials and content production.

Digital, Website and Content

Manage updates to group websites and active web directories, including product collateral, drawings, data sheets, O&M manuals, project imagery and supporting content.

Coordinate case study projects with the Sales Team, including sourcing suitable projects, authoring content and arranging photography or video as required.

Support SEO through content development, link building, technical coordination and agency management.

Create, proofread and edit content before publication, maintaining a consistent tone of voice, strong visual presentation and high standard of written English.

Use modern content creation and collaboration tools to produce, brief and manage assets for web, social, email, print and sales support.

Carry out basic Word Press/CMS updates and coordinate more complex development work with external support where needed.

Campaigns, PR and Brand Activity

Manage organic and paid social activity across relevant platforms, ensuring content is purposeful, on brand and appropriate to each channel.

Plan and deliver email marketing, CRM and automation campaigns using Mailchimp, Hub Spot, Campaign Monitor or equivalent tools.

Coordinate PR activity, events, photography, video, advertising schedules and printed materials including brochures, business cards and architects' packs.

Procure merchandising materials for the specification team and support marketing activity for international development where required.

Maintain the Glazing Vision image library and ensure assets are organised, current and accessible.

Reporting, Data and Customer Insight

Monitor marketing performance using GA4, Google Search Console, Looker Studio and other relevant reporting tools, turning data into clear recommendations.

Track campaign, website, email, social, paid media and SEO performance and provide regular reports for internal stakeholders.

Carry out customer feedback surveys and monitor reviews through Google Business Profile and other relevant review…