Manager, Product Analytics and Experimentation

Manager, Product Analytics and Experimentation

The Global Product Analytics and Experimentation team at Ticketmaster is a highly skilled, collaborative group that finds opportunities to improve the product and grow revenue through rigorous analysis, experimentation, and new ways of looking  team partners with Product, Design, Engineering, Sales, Marketing, Strategy, and Finance. Our work covers fan insights, ticket sales, shopping behavior, site and app analytics, incremental revenue streams, venue and client analysis, and customer lifetime value.

We are seeking an experienced experimentation and product analytics leader to join Global Product Analytics and Experimentation. As Manager, Product Analytics and Experimentation, you will lead the development of a scalable experimentation practice that drives product decisions and improves the fan experience. This role combines strategic leadership with hands‑on execution: setting experimentation standards, onboarding and enabling teams, configuring and managing tests in Optimizely, analyzing results with rigor, and turning learnings into clear product recommendations.

You will partner across Product, Design, Engineering, Research, and Analytics to make experimentation part of every stage of product development.

• Lead and scale the product experimentation program, including processes, governance, measurement standards, and team onboarding.
• Serve as the hands‑on subject‑matter expert for Optimizely, including experiment setup, audience targeting, QA, instrumentation validation, and test monitoring.
• Partner with cross‑functional teams to identify testing opportunities and design statistically sound A/B, multivariate, and other experiments.
• Interpret experiment results, explain what they mean and where they fall short, and turn findings into recommendations that shape product strategy and roadmap decisions.
• Work with stakeholders to define and measure key digital metrics tied to fan and business goals.
• Use data analysis to find trends, patterns, and opportunities that improve the end‑to‑end fan experience.
• Build analytics tools, methods, and self‑service resources that help teams make better data‑informed decisions.
• Translate business questions into analytical and experimentation solutions.
• Build strong relationships with stakeholders and counterparts across the North America Insights and Analytics organization.
• Partner with the Research team to combine behavioral, experimental, and qualitative insights into a deeper understanding of fan needs.

• Demonstrated experience leading and executing a product experimentation program, from hypothesis development and test design through implementation, analysis, and recommendations.
• Hands‑on experience with Optimizely or a comparable experimentation platform, including configuring, QA‑ing, launching, and monitoring experiments.
• Advanced statistical knowledge, including hypothesis testing, power analysis and sample‑size planning, confidence intervals, sequential testing, multiple‑comparison correction, and variance reduction techniques.
• Proven ability to spot and address common experimentation pitfalls, such as sample ratio mismatch, peeking, novelty effects, and interaction effects between concurrent tests.
• Ability to design and run complex product experiments, including A/B and multivariate tests.
• Advanced proficiency with AI tools and LLMs to speed up and scale analytics work, such as writing and debugging queries, automating recurring analysis and reporting,…