Heavy Equipment Sales RepresentativeFull Time

Heavy Equipment Sales Representative (Full Time)

Join Excel Equipment in Suffolk, VA to apply for the Heavy Equipment Sales Representative (Full Time) role. This position offers competitive compensation (up to $125k+ in the first year), a comprehensive benefits package, and career advancement opportunities in Virginia’s leading heavy equipment dealership.

Excel Equipment, a premier CASE construction equipment dealer, seeks an experienced sales professional to drive new and existing customer relationships, close deals, and manage an assigned territory.

• Competitive Compensation:
  Earn between $90,000 – $125,000 per year or more based on experience and performance.
• Strong benefits package – Includes multiple health plans, dental, short and long‑term disability, optional insurances, 401(k) with match, generous PTO, 6 paid holidays.
• Environment – Enjoy consistent hours and stable compensation with a supportive communication system.
• Advancement – Promote from within to Manager or Lead roles.
• Stability – Partner with CASE, a leading manufacturer of construction and heavy equipment, in an established dealer with over 800 employees and 10 locations.
• Family‑owned – Connect with the owners and experience a caring workplace culture.

• Customer Development & Relationship Management
  • Identify and engage new and existing customers to promote solutions.
  • Build and maintain long‑term relationships to secure repeat business and referrals.
  • Provide consultative guidance on equipment selection based on customer needs.
• Sales Execution
  • Develop and execute sales strategies to meet and exceed revenue targets.
  • Prepare quotes, negotiate terms, and close deals efficiently.
  • Collaborate with the operations team for timely delivery and pickup.
• Market & Territory Management
  • Manage an assigned sales territory to maximize penetration.
  • Research market trends, competitor activities, and customer needs to identify growth opportunities.
  • Attend trade shows, industry events, and networking functions to represent Excel Equipment.
• Administrative Duties
  • Maintain accurate records of customer interactions, sales opportunities, and potential rental transactions in the sales management software.
  • Prepare regular sales reports and forecasts for management review.
  • Ensure compliance with company policies, pricing structures, and sales agreements.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran, or any other characteristic protected by applicable law.