Digital Shelf & Experience Manager

Position/

Title:

Digital Shelf & Experience Manager
Department: Director of Growth Marketing
Job Classification: Exempt
Job Type: Full Time, Remote

Himalaya is a science-backed wellness company with nearly a century of expertise rooted in nature. We are seeking a Digital Shelf & Experience Manager to own how our products show up, get found — in search and increasingly in AI answers — and convert across Amazon, our DTC site, and other marketplaces (Target, Walmart, Tik Tok Shop, iHerb and others) in the United States and Canada.

This is a hands‑on individual contributor role sitting at the intersection of Brand, Ecommerce, and Creative. This role will collaborate closely with our brand teams to write product copy, work with our design team to produce ecommerce assets, and build and merchandise online storefronts, product pages, and A+ content. This is also a results‑oriented role, with a significant emphasis on running tests, owning reporting, and having a strong POV on where our digital shelf should go next and what is worth building.

• Translate commercial priorities into launch roadmaps and actionable briefs, including work prioritization based on revenue impact, what assets must communicate, which claim language assets can carry, and the competitive landscape.
• Own the process of developing and publishing product content for both new and existing products, end to end, across Amazon, DTC, Tik Tok Shop, and other marketplaces.
• Write all product copy including titles, bullets, descriptions, backend search terms, and A+ / Brand Store copy yourself, in collaboration with the Brand and Regulatory teams.
• Project manage the in-house design team on omnichannel product content needs — image stacks, A+ modules, storefront assets, listing videos, and the graphics behind every launch and promotion — writing briefs, setting priorities, and holding timelines.
• Build and launch A+ modules and storefront content directly in platform.
• Utilize syndicated data platforms (PIM/DAM) to ensure accurate and complete product information is uploaded and syncing to every channel.
• Manage manual product data handovers in cases where specialty channels may not have syndication capabilities.
• Run recurring content audits across the catalog to identify and fill gaps and test into new opportunities.
• Own the DTC promo calendar and ongoing merchandising — defining offers, curating collections, managing site navigation and on-site search, and defining cross-sell offers and subscription presentation — in collaboration with the Brand and Growth Marketing teams.
• Manage products, offers, collections, fields, product metadata, homepage featured content, and landing pages hands-on within Shopify.
• Project manage the in-house design team and web development agency on any creative and technical needs as required.
• Work closely with the Ecommerce and Growth Marketing teams to define and execute support plans for tentpole events on Amazon, Tik Tok Shop, and other marketplaces (Prime Day, Black Friday, etc.).
• Build event storefront pages, refresh product content and imagery, and merchandise deal products accordingly.

• Own end-to-end reporting on content performance across channels — share of search, AI answer share of voice, traffic, conversion, listing health, review quality, and the return on optimization work. Publish on a set cadence, present it to Brand and Ecommerce, and be accountable for the numbers rather than only the reporting of them.
• Own how our products get found — in traditional search, and increasingly in the AI answer engines shoppers now ask instead of searching (SEO / AEO / GEO).
• Operate an SEO and AI-visibility platform (Semrush, Profound or equivalent) on a standing…