Senior Global Marketing Manager, Equity & Communications

Senior Global Marketing Manager, Equity & Communications

We are seeking a talented Marketing Manager, Equity & Communications to join our EH Global Brand Team based in Summit, NJ, USA. The role focuses on leading global marketing initiatives for Aveeno Baby & Aveeno Kids. This individual will manage marketing strategies, create content, and support global media efforts to amplify the brand's message.

Work Location: Hybrid

Job Function: Marketing

Grade: 31

Manager: Samson RO )

Recruiter: Shalanda Rabadan )

• Lead global marketing initiatives for Aveeno Baby & Aveeno Kids, developing and delivering globally deployable marketing toolkits based on consumer insights and category data.
• Collaborate with cross-functional teams (R&D, supply chain, packaging, etc.) to create marketing plans aligned with Aveeno’s brand values and business objectives.
• Maintain strong communication and alignment with local Brand-Market Channels (BMCs) to ensure consistency in strategy execution.
• Lead the creation of communication playbooks focused on full funnel marketing, ensuring alignment with SOBG principles.
• Drive successful marketing campaigns for product launches, ensuring strategies are aligned globally and locally.
• Create launch playbooks to be implemented by regional teams.

• Foster collaboration with regional teams to gather consumer insights, market trends, and ensure the best long-term brand performance.
• Work closely with senior stakeholders to deliver influencer strategies that address meaningful opportunities and threats across markets.
• Provide guidance and mentorship to team members, both direct and cross-functional, to ensure strategic alignment and project delivery.

• Collaborate with the Data Science & Audience Insights team to identify target audiences and analyze trends using social listening, AI, and marketing efficiency tools.
• Set clear campaign objectives with metrics such as brand awareness, brand health, leads, or sales.
• Manage campaign execution, liaising with creative teams, influencers, and external platforms to ensure timely delivery.
• Conduct post-campaign analyses to assess performance, refine strategies, and identify areas for improvement.

• Bachelor’s Degree or equivalent experience required.
• Minimum of 8 years of progressive experience in influencer marketing and social media, preferably within FMCG.
• Proven experience managing global brands and media plans.
• Experience working across global markets with demonstrated cultural understanding and ability to collaborate with regional teams.
• Excellent project management and communication skills, with the ability to multitask across various teams and stakeholders.
• Familiarity with social listening and community management tools.

• Experience in working with Legal, Regulatory, and global partners preferred.
• Strong analytical and multitasking abilities with a proactive, solution-oriented attitude.

Annual base salary for new hires in this position ranges: $ - $. This considers several factors, including work location, the candidate’s skills, experience, education level & other job-related factors.

• Note:
  
  Total Rewards at Kenvue include salary, bonus (if applicable), and benefits. During the recruitment and hiring process, your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s).

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.