Social Commerce Manager - TikTok Shop

Social Commerce Manager - Tik Tok Shop

at Kenvue

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands – including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you!

Role

Reports To:

Director of Social Commerce

Location:

North America, United States, New Jersey, Summit

Work Location:

Fully Remote

Kenvue is looking for a strategic, results-oriented Social Commerce Manager to lead our Tik Tok Shop initiatives in the U.S. market. This role will be responsible for managing Tik Tok Shops end-to-end, driving performance across key metrics, launching new branded storefronts, and collaborating with internal and external partners to optimize our presence in the fast-evolving social commerce space.

• Manage all aspects of Kenvue’s Tik Tok Shop presence, including storefront setup, product listings, inventory, and pricing.
• Ensure a seamless and engaging shopping experience for consumers.

• Own and drive key performance indicators such as Gross Sales Volume, Impressions, and Reach.
• Monitor analytics and consumer behavior to inform strategy and optimize performance.

• Lead the launch of new branded Tik Tok Shops across priority categories and product lines.
• Collaborate with brand and commercial teams to align launches with broader marketing and sales goals.

• Partner with internal teams to evaluate and refine pricing, promotions, and pack/item selection for Tik Tok Shop features.
• Coordinate with supply chain, sales, and analytics teams to ensure operational readiness.

• Work directly with Tik Tok Shop representatives and Kenvue’s media agency to enhance our brand activation strategy.
• Leverage platform insights and best practices to improve campaign effectiveness and consumer engagement.

• Stay informed on emerging social commerce platforms and trends.
• Provide recommendations for pilot programs and future platform investments.

• 3–5 years of experience in eCommerce, digital marketing, or social commerce, preferably in the U.S. market.
• Demonstrated success managing Tik Tok Shop, DTC, or similar platforms.
• Strong analytical skills and experience with performance marketing.
• Excellent communication, project management, and cross-functional collaboration skills.
• Passion for social media, influencer marketing, and consumer engagement.

• Experience in consumer health, beauty, or CPG industries.
• Familiarity with Tik Tok Ads Manager, Creator Marketplace, and platform analytics tools.
• Understanding of U.S. DTC logistics and fulfillment models.

Annual base salary for new hires in this position ranges: $ – $.

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region

Note:

Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.