Associate Director, Shopper Insights

Description Kenvue is currently recruiting for a:
Associate Director, Shopper Insights (1 of
2)
What we do At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands – including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you!

Join us in shaping our future-and yours. For more information, . Role reports to:
CBI Seg Head Business Intelligence NA
Location:
North America, United States, New Jersey, Summit
Work Location:
Hybrid
What you will do We are seeking two (2) experienced and visionary Associate Director, Shopper Insights to lead shopper insights, one for Self Care and the other for Skin Health & Beauty portfolios within Kenvue. These a high-impact roles that sit at the intersection of shopper behavior & analytics, category development and customer strategy. You will bring an outside-in focus and partner closely with Category Management, Customer Development, Brand Growth, and Retail teams to lead shopper understanding and translate that into business decisions to drive Self Care or Skin Health & Beauty category growth in our key retailers.

This role is ideal for someone who has deep expertise in shopper insights but also a strategic and innovative thinker and influential collaborator, that can advance how we understand and serve today’s shopper across channels.

• Lead Shopper Insights responsibility for Self Care or Skin Health & Beauty segment in Kenvue.
• Lead the development of strategic, actionable shopper insights that influence category strategies and drive growth, shape customer plans and go-to-market execution.
• Champion a shopper-first mindset across the organization, driving cross‑functional alignment and action based on insights.
• Some expertise in omnichannel shopper behavior, with ability to develop seamless, holistic shopper understanding across physical and digital touchpoints.
• Translate complex shopper data and analytics into compelling narratives, in collaboration with category management and customer strategy, to inform assortment, merchandising, pricing, and promotional strategies.
• Leverage qualitative & quantitative research elements, glean insights, and embed foundational shopper understanding throughout Customer Development Org and Sales teams to directly impact strategies for brands and retail activation.
• Translate shopper insights and analytics into tangible strategy recommendations to influence key retailers, helping shape joint business plans and category leadership positions.
• Identify learning needs, and introduce and implement innovative insight tools and methodologies—including behavioral analytics, path to purchase, omni‑testing, staying abreast of industry trends and emerging technologies—to continuously innovate and improve shopper insights capabilities.

What we are looking for
Required Qualifications

• A minimum of a Bachelor’s or equivalent in Marketing, Business Administration, or a related field;
  Master’s preferred.
• A minimum of 8 years of experience in shopper insights, market research, or related field.
• Proven track record of successfully leading shopper insights for mega category in a multinational company.
• A deep understanding of consumer and shopper psychology and behavior and demonstrating this through how they influence shopper‑based decision making.
• Strong working experience with US retailers and landscape.
• Experience in omnichannel shopper journeys and, specifically, e‑comm shopper understanding.
• Experience in qualitative and quantitative research methods, including deep understanding of panel…