Sales Manager

Overview

Join to apply for the Sales Manager role at Ulta Beauty
. We are looking for a high-energy, passionate leader who can inspire a team of Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers to deliver top-line sales growth and exceptional guest experiences. Ulta Beauty transforms the world one shade, one lash, one cut at a time. If you seek greater purpose—where voices are heard, contributions valued, and growth opportunities abound—consider Ulta Beauty.

The Sales Manager (SM) is responsible for leading through Ulta Beauty’s mission, vision, and values to develop a high-performing team that consistently delivers top-line sales growth across all categories. The SM leads a team and is accountable for all aspects of the retail business with the exception of boutiques, including sales, service, and operational process. The SM drives the business through a focus on performance (NPS, sales, and in-store events), people (guest service and associate training), and process (SOPs and compliance standards).

The position requires a drive for results, a passion for the beauty industry, exceptional guest service, and the ability to lead, influence, and develop the team.

As a champion of Ulta Beauty’s mission, vision, and values, the SM will demonstrate these consistently while executing the following duties.

• Promote a culture of accountability to meet or exceed Ulta Beauty’s goals related to retail and service sales, guest loyalty (including credit), payroll, omni-channel, and retail shrink as set for the store.
• Drive company profitability by addressing underperformance, developing strategies that leverage company programs, tools, and resources, and improving business through operational excellence.
• Use store forecast and payroll budgets to support scheduling needs and communicate these needs to the GM to maximize productivity and achieve sales and payroll goals within budget.
• Plan and execute in‑store events that deliver an unrivaled guest experience, drive brand partner collaboration, and meet sales and payroll goals.
• Review, analyze, and react to Ulta Beauty’s financial and operational reporting (store visits, audits) regularly and timely.
• Perform makeup applications, skincare analyses, and product demonstrations with guests to drive sales and enhance guest service experience.
• Stay informed about new and existing industry trends and products, and be knowledgeable about ingredients and benefits to better serve guests.
• Maintain prompt, regular attendance as the SM and hold store associates accountable to the Ulta Beauty attendance policy.

• Attract, hire, and retain a diverse, high‑talent team; address staffing needs and open positions efficiently.
• Build a highly engaged team that embodies the Ulta Beauty brand through effective collaboration, open communication, and prioritization of work.
• Create an inclusive environment that inspires growth and engagement of associates.
• Support all aspects of associate professional development, including training, individualized feedback, coaching, performance reviews, succession planning, and individual development plans.
• Ensure direct reports regularly participate in ongoing training (brand and category education) to enable continuous professional development and drive sales performance.
• Establish and maintain professional brand‑partner relationships to collaboratively deliver on sales and service goals.
• Model a culture of teamwork and guest‑service excellence while working alongside the leadership team.
• Execute the Guest Engagement Leader program flawlessly, coaching associates and leading a friendly guest experience to drive business results across all Annual Performance Goals (APGs) metrics.

• Be knowledgeable of and ensure compliance with Ulta Beauty’s policies, procedures, and standards.
• Adhere to and enforce Ulta Beauty’s dress code.
• Use the company’s scheduling and task‑management tools to manage attendance and store workload accurately.
• Protect company assets and minimize loss through adherence to safety, inventory control, cash management, and loss prevention procedures.
• Execute…