Senior Manager, Dairy Category

Dairy Category Manager

Looking for a company that treats associates with respect, understanding, and appreciation? Looking for a company that is passionate about teamwork and the growth of its associates and communities? That's WEIS!

The primary purpose of this position is to lead the strategy and performance of assigned dairy categories, including assortment, pricing, promotions, sales, gross margin, net profit, inventory, shrink, and service levels. The successful candidate will use customer insights, competitive intelligence, and dairy commodity market knowledge to anticipate cost and supply changes, identify growth opportunities, and deliver a relevant, high-quality product offering.

This role requires strategic thinking, disciplined execution, strong analytical and project management skills, and close partnership with suppliers and the Operations, Merchandising, Marketing, Replenishment, Supply Chain, Quality Assurance, and Finance teams. Frequent independent judgment is essential. The incumbent is also required to perform all tasks safely and in accordance with corporate policies and applicable laws.

Essential Duties and Responsibilities

The associate is responsible for the functions below, in addition to other duties as assigned:

• Analyze weekly, monthly, quarterly, and annual sales, units, margin, inventory, shrink, and market-share results; translate findings into actionable category plans.
• Achieve sales, gross margin, net profit, inventory-turn, shrink, and service-level targets established through the planning process.
• Develop and maintain customer-focused assortment and space plans across assigned dairy categories, including product segmentation, SKU rationalization, innovation, and local or regional opportunities.
• Develop pricing and promotional strategies that balance traffic, value perception, competitive position, unit growth, and profitability.
• Monitor dairy commodity markets, including milk, butterfat, cheese, whey, and other relevant inputs, and assess the impact of market movements on vendor costs, retail pricing, supply, and category margins.
• Partner with Finance, Replenishment, and Supply Chain to develop forecasts, evaluate cost-change requests, and recommend timely pricing or sourcing actions based on commodity trends and business conditions.
• Partner closely with the company's milk plant to develop forecasts for Own Brand milk, teas, and drinks; review production, demand, and service needs; evaluate potential new items based on customer and market trends; and foster a collaborative and effective working relationship.
• Manage inventory and product life cycles for perishable items, including new-item introductions, promotional purchases, seasonal transitions, discontinuations, shelf life, rotation, out-of-stocks, and markdown or shrink reduction.
• Negotiate favorable product costs, contract terms, trade allowances, promotional funding, new-item allowances, service expectations, and other supplier investments.
• Develop and execute advertising, marketing, and promotional programs; evaluate results and adjust future plans based on incremental sales, margin, and return on investment.
• Manage incremental income, including advertising cooperatives, markdown support, coupon redemption, rebates, scan-backs, and temporary price reductions.
• Identify and implement private-brand opportunities that strengthen value, differentiation, quality, and profitability.
• Monitor supplier performance, product quality, fill rates, lead times, and continuity of supply; develop contingency plans for shortages, disruptions, recalls, or significant cost volatility.
• Partner with Quality Assurance, Supply Chain, and Operations to support cold-chain integrity, food safety, regulatory compliance, product freshness,…