Commercial Demand Planner

Are you naturally curious about markets, competitors and customer behaviour?

Do you enjoy turning complex data into meaningful commercial insight that influences business decisions?

We're looking for a Commercial Demand Planner to join Curaleaf Laboratories in Sunderland. This is a newly created role that sits at the heart of our Commercial, Supply Chain and Product teams. This is an exciting opportunity to shape how market intelligence, patient insight and commercial forecasting support decision-making in one of the UK's fastest‑evolving healthcare sectors.

As our Commercial Demand Planner, you'll be responsible for building and maintaining Curaleaf's view of the UK medical cannabis market. You'll monitor competitor activity, analyse market trends, gather patient and product insights, and translate these findings into meaningful demand signals that help drive commercial and supply planning decisions.

This is not a traditional supply planning role. It complements our existing Supply Planner, who owns the short‑term operational forecast. Your focus will be the longer‑range, unconstrained view of the market, typically 6 to 24 months out, providing the market intelligence, competitor and pricing insight and portfolio recommendations that inform S&OP, new product introduction and pricing decisions.

Reporting to the Head of Sales & Commercial, you'll work closely with Commercial, Supply Chain, Product, Data and Pharmacy teams, becoming a trusted source of market and competitor intelligence across the business.

Curaleaf International is shaping the future of cannabis through its commitment to research and product excellence. Powered by a strong presence at all stages of the supply chain, its unique distribution network throughout Europe, Canada and Australasia brings together pioneering research with cutting‑edge cultivation, extraction, and production. Amidst a rapid growth trajectory, the emphasis on quality and expertise aims to ensure the delivery of safe and legal cannabis.

Curaleaf International's network includes a clinic, pharmacy, and laboratory in the UK; cultivation and EU‑GMP processing facilities in Portugal; an EU‑GMP processing, quality assurance and research site in Spain;
Four 20 Pharma wholesaler and distributor in Germany; a Polish wholesaler and clinic; and the EU‑GMP producer Northern Green Canada.

Curaleaf International is part of Curaleaf Holdings, Inc., a leading international producer and distributor of consumer cannabis products.

• Build and maintain a broad view of product, pricing and commercial activity across the UK market, including an active view of all competitors.
• Run a monthly forecasting cadence with the UK commercial team, capturing input on pipeline, customer behaviour and channel dynamics.
• Translate qualitative commercial input into a structured input for the Supply Planner, clearly labelled as market signal rather than an operational forecast.
• Act as the market intelligence voice in the UK, translating findings into key risks and opportunities for the business.
• Maintain ongoing insight into our current SKU offering and how it is performing against the market.
• Work with Product teams to understand the performance of new SKUs and patient feedback.

• Work closely with the Data team to maintain an ongoing review of competitor behaviour in the UK market, including product launches, range changes, channel shifts and commercial activity.
• Gather online feedback on specific strains and translate it into tangible insight for the Commercial team.
• Support scenario planning, modelling what the demand signal looks like under different pricing, regulatory or…