Assistant Manager

Permanent | Retail Operations - Assistant Store Manager

At Costa Coffee by Sim Trava, we want to inspire the world to love great coffee, just as much as our partner, Costa Coffee.

Sim Trava is a family run business on the hunt for hardworking, ambitious, happy, and loyal people to join our team, if that sounds like you, you’re probably just what we’re looking for.

We want to recruit people that are proud to work for us, because a happy team equals happy customers. We know that our people are the most important part of our business, so we strive to create a working environment.

A bit about the role

Working closely with the Store Manager, you’ll help make sure the store is efficient and effective. That means getting involved in operations, store and company culture, customer relationships, and of course, the coffee.

• Knowing the business and what needs to be done.
• Leading the team to deliver an unbeatable coffee experience for every customer.
• Overseeing all aspects of operations, from cash and stock management to Costa standards, policies & procedures to in-store marketing.
• Monitoring the store KPI report, Costa Check and Listen and Learn then translating it into daily and weekly actions.
• Managing, growing, coaching, supporting, and delegating to the team – to ensure that all bases are covered and the store is ready to trade at pace.

A passion for coffee and people is just the start of what we’re looking for. What else makes a great Assistant Manager?

• A passion for leading and taking accountability.
• Amazing customer service skills, and the ability to pass these on to your team.
• Management experience and a background in hospitality or retail.
• Ability to engage your team – be inspiring and empowering.
• Reliability to step up to run the store autonomously in the Store Managers absence.
• Support the store manager in decision making and change management.
• The motivation to progress to Store Manager.

We’re really proud of the work our team members deliver, and we want you to feel valued and rewarded with great perks and benefits:

• Starting pay of £29,680 per year working 42.5 hours per week.
• STAR rewards, exchange your points on our online shopping platform.
• More Star points awarded on your birthday, work milestone, promotion or just because you went above and beyond.
• Free handmade drinks plus 50% discount on food and bottled drinks while at work.
• Discounted gym memberships & no commission foreign currency purchases.
• Wellbeing support with Employee Assistance Program.
• Free eye care tests.
• Access to a 24/7 GP portal.
• Commitment to you and your Individual training, a plan tailored to your requirements.

And if this isn’t enough, you’ll also enjoy getting involved in the organising of some fundraising in our quarterly events, raising money for local charities close to the store and chosen by the team. These projects help us cement our place as a local community hub.

Sim Trava was formed in 2005 by Simon and Tracy Vardy from the basement of their Altrincham home, and their first store opened that same year on October 17th in Northwich, Cheshire. The original plan was to open 5 stores in 5 years, however that milestone was achieved much sooner and by 2010 we had 10 Costa Coffee stores in and around the Cheshire/Manchester area.

Fast forward to 2021 when we celebrated our 40th new store opening in Fallowfield, Manchester. Following this Sim Trava was honoured to be selected to be the first franchise to purchase existing stores from equity. We acquired 17 stores, located across the Preston, Blackpool, and Southport region. In 2025 Sim Trava expanded again with the purchase of 21 existing stores from a franchise partner bringing our store count to 80, and we have no plans to slow down.

For any reasonable adjustments and general queries please contact

This role is for a store owned by one of our franchise partners, their hiring process, salary and benefits may vary from those within a wholly owned Costa store advert.