Deputy Public Information Officer

DEPUTY PUBLIC INFORMATION OFFICER Regular, Full-Time Employment Opportunity

We are seeking a talented and energetic communications expert who has the vision and drive to lead a newly expanded team. You’ll be responsible for public education and outreach for exciting projects in our thriving full-service city in the heart of Silicon Valley. You’ll have the support of two communications professionals who oversee the city’s web and social media channels. Dig in on important community topics such as major infrastructure investments (fire stations, libraries, utilities), greenhouse gas reduction, Vision Zero goals, housing needs, and more.

Are you adept at juggling multiple fast-paced projects? Love guiding customers on the best communications approaches? Have a track record for successful outreach campaigns? You could be the perfect fit for our Sunnyvale Communications team!

• Plans, develops, administers, implements, and oversees the daily functions, operations, and activities of the City’s Communications Division, including planning, organizing, and managing internal and external communications on behalf of the City.
• Participates in the development and implementation of goals, objectives, policies, and priorities for the program; recommends within department policy, appropriate service and staffing levels; recommends and administers policies and procedures.
• Develops, implements, and supports the City's marketing, public information, community engagement, and internal and external communication activities.
• Coordinates, edits, and publishes various City communication deliverables, including public newsletters, press releases, and other publications, as needed.
• Leads the development and implementation of delivery outreach efforts for the public to connect with City services and programs; leads planning of City ceremonies, workshops, and meetings as assigned; plans special City events and celebrations as required.
• Oversees content management for the City website; establishes policies and standards related to the workflow, content, and look of website information; provides guidance and oversight to City departments regarding website and online content.
• Manages the City’s social media channels to ensure strong communication flow between the City and its residents, including developing proposed responses on social media for executive and senior management; interfaces with other departments in the preparation and dissemination of news items.
• Maintains strong working relationships and serves as a liaison to City client departments; tracks and monitors division performance metrics; seeks opportunities to improve metrics and internal customer satisfaction.
• Prepares requests for proposals for professional and/or contracted services including graphic design, photography, and videography; prepares scope of work and any technical specifications.
• Manages contracts and contractors to develop communications materials such as graphic design, photography, videography, and video editing.
• Provides City-wide training in various aspects of community relations including media relations, public speaking, presentations, and writing style.
• Provides complex and technical support to the Chief Public Information Officer in responding to major incidents, including City emergencies; assists with the development of emergency response preparedness content, templates, and operating procedures.
• Assists the Chief Public Information Officer and other senior leadership with media relations, responding to inquiries, and initiating contact as required.
• Prepares media responses, drafts media materials and maintains press relationships to the benefit of the City.
• Serves as liaison for assigned functions with other City departments, divisions, and outside agencies; provides staff support to commissions, committees, and task forces as required.
• Provides highly complex staff assistance to the Chief Public Information Officer; prepares reports and correspondence concerning new or ongoing programs and program effectiveness; prepares statistical reports as required; establishes and maintains working and official program files; ensures the…