Product Marketing, Source Software

Product Marketing, Open Source Software – Core Weave

Core Weave is the essential cloud for AI™. Founded in 2017, the company builds a platform of technology, tools, and teams that enable innovators to build and scale AI with confidence. Overcoming the limits of traditional GPU infrastructure, Core Weave is evolving into a cloud for AI that spans generative AI, agentic systems and open‑source innovation.

The Product Marketing, Open Source Software role defines and amplifies the value proposition, positioning, messaging, and go‑to‑market strategy for Core Weave’s expanding platform. The focus is on Core Weave’s Kubernetes‑native architecture, enabling developers to run, scale, and optimize open‑source frameworks and AI workloads seamlessly in the cloud.

• Define and evolve Core Weave’s product positioning in the AI infrastructure market.
• Develop compelling value propositions for AI labs, enterprises, and startups.
• Create differentiated messaging against traditional hyperscalers and AI‑focused competitors.
• Develop a hybrid open‑source vs. enterprise messaging framework.
• Lead webinar series, conference presentations, and technical workshops.
• Build relationships with AI community influencers and technical evangelists.
• Produce technical content that demonstrates Core Weave’s performance advantages.
• Publish Kubernetes‑focused content including deployment guides and best practices.
• Develop case studies showcasing successful AI workload deployments.
• Create customer reference programs and speaking opportunities.
• Build ROI calculators and TCO models for enterprise prospects.
• Support the customer success team with adoption and expansion campaigns.
• Highlight customer success stories featuring open‑source tool integrations and Kubernetes deployments.
• Partner with sales teams to develop territory and account‑based marketing strategies.
• Create sales enablement materials, including pitch decks, demo scripts, and competitive battle cards.
• Support major product launches and develop customer segmentation and ideal customer profile frameworks.
• Execute community‑driven go‑to‑market strategies targeting open‑source contributors and maintainers.
• Lead Core Weave’s engagement with Kubernetes, CNCF, and cloud‑native communities.
• Develop sponsorship and contribution strategies for key open‑source projects.
• Organize and participate in community events, meetups, and hackathons.
• Build developer advocate relationships and community champion programs.
• Maintain Core Weave’s presence in developer forums, Git Hub, and technical communities.
• Support open‑source project contributions that showcase Core Weave’s capabilities.
• Build relationships with AI researchers, practitioners, and industry analysts.
• Lead thought leadership initiatives about AI infrastructure best practices.
• Participate in Kube Con, CNCF events, and cloud‑native community gatherings.
• Speak at open‑source conferences and contribute to technical publications.
• Build and maintain relationships with Kubernetes SIG leaders and open‑source maintainers.
• Represent Core Weave at AI conferences, technical meetups, and industry events.
• Create ecosystem positioning around Kubernetes, MLOps, and AI toolchain.
• Build partnerships with open‑source project maintainers and foundation organizations.
• Develop co‑marketing opportunities with complementary open‑source vendors.
• Collaborate with product management on feature prioritization and roadmap communication.
• Work with engineering to understand technical capabilities and limitations.
• Partner with customer success on adoption patterns and expansion opportunities.
• Support business development on strategic partnerships and integrations.
• Coordinate with engineering on open‑source contributions and community feedback integration.
• Monitor AI infrastructure market trends and the competitive landscape.
• Analyze customer usage patterns and feature adoption metrics.
• Track marketing‑influenced pipeline and revenue attribution.
• Provide market feedback to product management for roadmap prioritization.
• Monitor open‑source project trends and community adoption patterns.
• Track community engagement metrics and developer advocacy effectiveness.

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