Director, Market Insights - Brand and Consumer

Director, Market Insights - Brand and Consumer

• Full-time
• Workplace Type:
  Hybrid
• Department:
  Marketing & Communications

Linked In is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

This role will be based in San Francisco Bay Area (preferred) or New York.

At Linked In, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a Linked In office on select days, as determined by the business needs of the team.

We are seeking a highly strategic, hands‑on, customer‑obsessed senior insights leader to lead our Brand and Consumer Insights function. You will be a full‑stack insights builder and partner to the Brand Center of Excellence who redefines how our clients harness Linked In and how our internal teams partner cross‑functionally as well as the Consumer Marketing team who shapes how Linked In shows up for our members, helping them navigate their career, and finding jobs.

As a part of the newly created Market Insights & Marketing Strategy function, Market Insights team is the research and insights CoE that enables Linked In Marketing to make confident, audience‑centric, data‑driven decisions that drive growth and impact across marketing’s highest priorities. We create deep audience understanding, deliver well‑synthesized and actionable insights from research and other data sources, utilize intelligent technology, and operate as a full‑stack strategic partner to deliver (insert marketing’s mission here).

• Lead Insight Development:
  Identify key business opportunities and develop insights roadmap in collaboration with Small Business marketing leadership and cross functional partners.
• Drive Strategic Alignment:
  Frame strategic decisions, facilitate alignment across teams, and ensure marketing is set up to succeed through insight-driven approach.
• Execute Research:
  Design and conduct qualitative and quantitative research to inform marketing strategy, brand development, and go-to-market planning.
• Synthesize & Translate Insights:
  Integrate findings from multiple sources (primary research, behavioral data, market trends) into clear, actionable recommendations.
• Influence & Communicate:
  Deliver compelling insights that inspire action across Small Business Marketing and executive teams. Ensure insights are embedded into decision‑making processes.
• Commercialize Insights:
  Partner closely with the marketing team to ensure insights are not only understood but also applied to drive measurable business outcomes.

12+ years of experience in market research, consumer insights, strategy, or related fields.

5+ years in a leadership role, leading teams and driving cross‑functional influence at a senior level in highly complex matrix organizations

• Proven expertise in both qualitative and quantitative research methodologies.
• Strong track record of influencing marketing strategy and product development through insights with strong focus on Small Business customers
• Experience synthesizing diverse data sources into cohesive, actionable narratives.
• Exceptional communication and storytelling skills.
• Strategic thinker with a pragmatic, logical approach to problem‑solving.
• Demonstrated ability to thrive in fast‑paced, ambiguous environments.
• Background in management consulting or boutique marketing/insights-based consulting firms strongly preferred.

• Marketing research
• Data synthesis and insights generation

Linked In is committed to fair and equitable compensation practices.

The pay range for…