Manager, Partner Communications - Digital Specialist

Manager, Partner Communications - Digital Specialist

Sunnyvale, California, United States Marketing

Marcom is the creatively-led global team that oversees Apple’s consumer-facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

The Partner Communications, Digital Specialist Manager plays a vital role in crafting how Apple shows up within our Partners’ (indirect channel) global digital environments. Partners' digital platforms are critical to their commercial success, and this role requires a deep understanding of the various digital customer journey drivers and destinations, including display ads, media, social, e-commerce platforms, content strategy, performance marketing, digital in-store, and expertise in e-CRM.

This role will drive how the partners’ digital touch points improve the effectiveness of Apple product presentations and deliver the most compelling product stories.

The Manager is responsible for driving marketing innovation and raising the creative bar with indirect Channel Partners whilst upholding the integrity of the Apple brand.

Key responsibilities include:

• Develop and implement comprehensive and innovative partner digital strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our Partners’ brands, commercial priorities, market trends, and challenges.
• Work across the global organization to understand both macro and communications trends for Apple products and services. Synthesize findings into insights to inform optimization of future advertising, digital, and in-store efforts, internally and externally with Partners.
• Help partners manage and optimize customer relationships using CRM systems and tools to improve customer engagement, satisfaction, and retention, by implementing CRM strategies, defining metrics and measurement frameworks, analyzing data, and generating insights.
• Lead and manage a high-performing team of individuals, fostering an environment of innovation, experimentation, and continuous improvement within the marketing organization.
• Communicate effectively with leadership and team members to ensure alignment and progress towards goals.
• Collaborate extensively with cross-functional teams, internationally and locally, both internally at Apple (Product, Brand, Sales, Analytics, Media, Strategy), and with external partners such as Carriers, Retailers, Banks, SMB’s and Enterprise Resellers, Media Content Providers and more.
• Lead, encourage, and contribute to large global network of global Partner Communications Managers, sharing standard processes, takeaways, and case studies.
• International travel may be required 3-4 times per year.

• Team leadership and management experience
• 10+ years in marketing or brand communications - from strategy to execution
• Account management experience and/or strategy at a digital advertising agency or in-house digital marketing communications for a global brand
• Experience with digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) in delivering a compelling product experience throughout the customer journey

• Passion for great work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external partners to drive the work forward
• Ability to delve deeply into a partner’s business, marketing strategy, and consumer insights to understand challenges and find opportunities
• Strong analytical skills and ability to knit together disparate sources of information into succinct insights, a strong strategic narrative, and clear action plans
• Able to develop positive relationships with partners and inspire possibilities within their digital and CRM frameworks
• Thrive as part of a cross-functional team, flexible and adaptable in a dynamic environment as a…