Principal Product Marketing Manager - Funnel Measurement, Ads Measurement

Description

The Amazon Ads Product Marketing Manager plays a pivotal role in shaping go-to-market (GTM) and product strategy. Working closely with Product Managers, this role ensures Amazon Ads builds products that meet customer needs and achieve strong product-market fit. As an advocate for the customer, Product Marketing Managers orchestrate important GTM decisions across the organization to drive the Ads business forward. This role is part of the Product Marketing organization, which is accountable for the strategic positioning, messaging, and GTM of the Amazon Ads product portfolio.

Full-Funnel Measurement is Amazon Ads' comprehensive approach to helping advertisers understand and improve their advertising results across the entire customer journey—from awareness to loyalty. This initiative addresses the challenge that 77% of marketers face when trying to measure cross-channel performance effectively. Full Funnel Measurement provides advertisers with cross-channel insights and measurement capabilities that enable better, data-driven decisions to improve both short-term and long-term business results.

• Develop and orchestrate comprehensive GTM strategies for the full FFM product portfolio across all three strategic phases
• Conduct in-depth market research, customer interviews, and competitive analysis to identify opportunities and translate advertiser challenges into actionable product requirements
• Communicate the FFM product vision to internal and external stakeholders and proactively drive business reviews up to VP level
• Craft compelling product narratives and positioning that differentiate Amazon Ads' measurement capabilities in the market
• Develop single-source-of-truth documentation including positioning, messaging, product availability, best practices, and implementation guides
• Partner with Sales teams to align GTM strategies to the product roadmap and equip teams with resources and knowledge
• Establish Amazon Ads as a leader in full-funnel measurement through analyst relations, trade events, and strategic communications
• Mentor and develop other marketing professionals while making strategic trade-offs between business opportunity, resources, and sustainability

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams

• Experience with creating GTM initiatives at scale
• Experience working cross-functionally across marketing, product management, analytics, UX, and research

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants:
Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.

These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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