Brand Manager

Join to apply for the Brand Manager role at Hormel Foods

Join to apply for the Brand Manager role at Hormel Foods

This range is provided by Hormel Foods. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Annual Bonus

BRAND MANAGER (SUNRISE, FL / AUSTIN, MN)

HORMEL FOODS CORPORATION

To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.

ABOUT HORMEL FOODS —
Inspired People. Inspired Food.

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include SKIPPY, SPAM, Hormel Natural Choice, Applegate, Justin’s, Wholly, Hormel Black Label, Columbus and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the “Global 2000 World’s Best Employers” list by Forbes magazine for three straight years, is one of Fortune magazine’s most admired companies, has appeared on Corporate Responsibility Magazine’s “The 100 Best Corporate Citizens” list for the 12th year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts.

The company lives by its purpose statement — Inspired People. Inspired Food. — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit  and

RESPONSIBILITIES:

This role is responsible to directly manage the following categories:
Entertaining (COLUMBUS, GATHERINGS) , Deli meats (NATURAL CHOICE, BREAD READY), Retail Refrigerated (ribs, bacon, sliced meats, and peperoni)

This person will have the opportunity to drive brand awareness and preference in consumer minds through the execution of clear brand strategies and initiatives that generate sell out and ultimately deliver AOP financial targets.

• Business planning, P&L management, business initiative execution:
  Support senior brand manager to reach divisional financial objectives and goals. Supports gathering markets and industry understanding of trends, preferences and behaviors, and how consumers and channels will buy and engage with our brands. Runs internal and external reports to provide information on what is working or not during brand commercial initiatives.
• Brand Equity Management:
  Provides reports and analyses to evaluate category and product mix health. Coordinates and supports activations of marketing programs with agencies. Assists creation of commercial materials for offline and online campaigns. Maintains and updates DAM & PIM for HFIC unique products and share information with key stakeholders.
• Innovation:
  Supports maintenance and update of new products information in Compass. Supports the development of products that meet market needs and coordinates the collection of content. Coordinates cost reduction projects with external vendors and agencies.
• Cross-functional Leadership:
  Contributes for consistent communication with Hormel Foods Corporation teams, domestic marketing team and local markets. Helps to identify and communicate competitive issues, opportunities, and trends. Functions as liaison between International and Domestic / Corporate teams.
• Channel Development:
  Provides assistance creating launch and training materials for new products. Coordinate samples between vendors and countries. Assists proper price positioning in alignment with region/country manager based on value proposition, benchmarking, strategic implications, and margin targets.

QUALIFICATIONS:

Required

• 3+ years related marketing experience or 3+ years retail sales experience.
• Bachelor’s Degree in Business Administration, Marketing or equivalent. MBA is a plus.
• Good foundation and understanding of core marketing and sales principles.
• Breakthrough thinking and entrepreneurial mindset, who sees problems as opportunities.
• Values diversity and is adaptable to working in a variety of cultural settings and business environments.
• Creativity, persuasiveness and highly determined.
• L…