Product Line Manager

Base pay range

$70,000.00/yr - $80,000.00/yr

At Fit for Life Group we believe most people aspire to lead healthier, more active lives. We are dedicated to offering innovative products for everyone, from beginners to pros. We are committed to making health, wellness, and fitness more accessible for our clients. We create a range of fitness and lifestyle products for brands such as Adidas, Reebok, Champion, Fila, Gaiam, New Balance, and Life is Good.

We are looking for a Product Line Manager to join our team! As a member of the Product Team, the PLM is responsible for developing and executing Fit for Life’s product strategy to support the company’s business and brand objectives. Reporting to the SVP of Product Management, this role will drive the creation and evolution of product lines through market analysis, concept creation, and data-driven development.

Our ideal candidate will have a background in the fitness, sports or wellness industries, along with strong technical skills and proven product development experience. They will be adept at leveraging consumer insights and market positioning to proactively identify new opportunities and enhance product performance.

This individual must be a collaborative, detail-oriented, motivated self-starter who can thrive in a fast‑paced environment, independently prioritize projects, and consistently bring thoughtful, innovative ideas to the table.

Salary Range: $70,000-$80,000 plus Benefits, PTO, 401K Match

This role is 3 days in-office, 2 days remote.

• Manage the end-to-end development cycle for a range of products and brands, from concept ideation and prototype evaluation through market launch
• Oversee aspects of line planning including management and execution of brand strategies driving revenue, profitability, and category growth
• Partner cross-functionally to define long-term product direction aligned with company goals and retailer expectations
• Strategically apply sales reports, market analytics, and technical product knowledge to inform product decisions, validate concepts, and instill excitement about the current and future assortment direction
• Build a comprehensive understanding of competitor products, consumer preferences and technical advances to proactively stay ahead of trends
• Manage development workflows, prototype review and approval processes — ensuring timely and high‑quality plan execution
• Prepare product concepts, create detailed tech packs, and manage day‑to‑day collaboration with our Sourcing Team
• Create and maintain physical and digital assets needed to support all elements of line planning

• Must have a collaborative mindset and the ability/desire to work cross‑functionally
• Creative, adaptable, highly organized, and detail-oriented
• Excellent project/time management skills and a pro‑active approach to problem‑solving
• Proficient in Microsoft Office Suite (Excel, PowerPoint), knowledge of InDesign and Illustrator strongly encouraged
• Ability to communicate effectively in both written and verbal formats, including large group and retailer presentations
• Willingness to travel as needed
• Bachelor’s degree or equivalent required in product development, business, marketing, or communications
• 3+ years of experience in product line management, product development, or category management in a CPG environment – preferably in fitness, wellness or sporting goods

• Comprehensive Medical, Dental and Vision plans designed to meet the needs of our employees and their families
• Flexible time‑off benefits to promote work-life balance and overall well‑being
• A competitive compensation/bonus program and 401k match for eligible employees
• Access to an onsite employee gym and nearby open space trails

• Mid‑Senior level

• Full‑time

• Product Management and Marketing
• Industries Health, Wellness & Fitness