Content Writer and Strategy Specialist

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About Arctic Compressor

Arctic Compressor is a rapidly growing, family-owned manufacturing business located in Superior, Wisconsin, distributing its products exclusively through a nationwide dealer network. We take pride in delivering high-quality, innovative solutions while maintaining a passionate, driven, and results-oriented approach. Our team thrives on initiative, speed, and execution, continuously striving for achievement and excellence.

Content Writing and Strategy Specialist

Are you a thoughtful and proactive Content Writer and Strategy Specialist (or other title) who can plan, create, and execute our content across multiple channels? This role requires strong organization, reliable follow-through, and the ability to write clear, effective content that aligns with our brand voice. The ideal candidate enjoys building structure, managing a content calendar, and collaborating with the marketing team to ensure consistent messaging across the company.

Key Responsibilities Content Strategy Ownership and Planning

• Develop and manage the company-wide content strategy that supports marketing priorities, product launches, and sales initiatives.
• Schedule and maintain a content calendar for blogs, social media, product promotions, and seasonal topics based on digital strategy and insights.
• Work closely with the Marketing Manager and the Digital Marketing Specialist to ensure all content is planned, scheduled, and completed on time.
• Identify content gaps, opportunities, and themes that support brand awareness and market positioning.
• Use SEO principles, audience insights, and industry trends to guide content direction.

Copywriting Across Channels

• Write clear, accurate, and engaging content for blogs, newsletters, case studies, brochures, email campaigns, press releases, web pages, and social media posts.
• Ensure all content follows brand voice and brand guidelines.
• Produce technical-focused content that remains accurate and easy to understand.

Social Media Content Creation and Management

• Manage Arctic Compressor’s social media presence by creating posts, scheduling content, and engaging with followers where applicable.
• Develop captions, short updates, and other content that aligns with the content calendar and company priorities.
• Track and record social media performance metrics.
• Work with the Digital Marketing Specialist to make sure visual and written content align.

Case Studies, Testimonials, and Long-Form Content

• Create customer testimonials, case studies, and product stories that highlight real results and real customer experiences.
• Work with the sales team to gather information from the field and turn it into usable marketing content.
• Write long-form or technical content that supports product education and industry topics.

Technical Writing and Product Support Content

• Assist with writing product-focused content such as feature descriptions, product manuals, product pages, FAQs, and supporting educational materials.
• Collaborate with product experts to ensure accuracy and clarity.

Cross-Department Collaboration

• Work with marketing, sales, and product teams to gather needed details and ensure consistent messaging.
• Partner with designers and team members to ensure written content is paired with the right visuals.
• Help keep content projects moving forward through clear communication and reliable follow‑up.

Market Research, VOC Insights, and Audience Feedback

• Conduct market research to understand customer needs, industry conversations, and communication trends.
• Gather and organize Voice of Customer (VOC) insights through interviews, surveys, social engagement, and feedback loops.
• Analyze audience responses to content and social media to identify themes, patterns, and improvement areas.
• Use insights to refine messaging, improve content quality, and guide future content planning.
• Collaborate with the marketing and sales teams to integrate real-world customer feedback into case studies, product stories, and educational content.

Performance Monitoring and Reporting

• Track performance across blogs, emails,…