Social Media Manager

SMM & Content Manager

About Go Offer

Go Offer is an EdTech company that helps IT professionals from various countries enter the US and European job markets.

We have created an ecosystem that includes:

• AI-powered GoOffer Hub platform for job matching and interview preparation
• Career programs and personal mentorship
• Automated tools for large-scale job searching

We are looking for a SMM & Content Manager who will become the voice of Go Offer in the digital space and systematically build our social media presence.

You will create content strategy, extract expertise from the team, package client success stories, and build a community around our brand.

Content strategy and planning:

• Development and maintenance of content calendar
• Defining topics, formats, and publication frequency
• Balance between educational and sales content

Information gathering and content creation:

• Proactive information gathering from team experts (mentors, coordinators, CEO)
• Conducting interviews with clients for case studies
• Packaging success stories into long-form posts and articles
• Creating educational content about careers, job search, and interviews

Publications and engagement:

• Daily posts (5-7 posts/week)
• Working with comments and feedback
• Monitoring reactions and adjusting strategy

Advertising integrations:

• Finding and purchasing ads in relevant Telegram channels
• Negotiating with channel owners
• Tracking placement effectiveness

Cross-posting and adaptation:

• Adapting content from Telegram for Linked In (different tone of voice)
• Publishing articles and posts on behalf of company and CEO
• Translating content to English (with AI assistance + editing)

Support and ideas:

• Generating ideas for Stories and Reels
• Partial content assistance
• Coordinating with designer (if creatives needed)

Community engagement strategy:

• Developing approaches to audience interaction
• Working with client reviews and case studies
• Moderating discussions

Creating in-depth content:

• Writing long-form articles for Telegram, blog, Medium
• Client case studies (from interview to publication)
• Expert articles based on team experience

Partnerships:

• Finding opportunities for guest publications
• Collaborations with other career/EdTech communities
• Organizing joint activities

Experience in SMM and content marketing

• Managing Telegram channels (preferably in EdTech/career niche)
• Experience working with Linked In
• Ability to create different content formats (posts, long-form, case studies)

Proactivity and "journalistic" approach

• Ability to extract information from people (interviews, briefings)
• Don't wait for content to be given to you — go and gather it yourself
• Know how to ask the right questions to experts

Excellent writing skills (copywriting)

• Lively, engaging style (not AI-generated dryness)
• Ability to package client stories emotionally
• Adapting tone of voice for different platforms

Systematic and organized

• Ability to maintain content calendar
• Capability to work with multiple platforms simultaneously
• Discipline in meeting deadlines

🌟 Experience in EdTech or career projects

🌟 Knowledge of SMM automation (AI tools, schedulers, chatbots)

🌟 Basic design skills (Canva, Figma) for creating simple creatives

🌟 Experience purchasing ads in Telegram

🌟 Experience with partnerships and collaborations