Content Strategist & Editor

Full-Time

Competitive Salary + Performance Bonus

Miniletics is a premium Indonesian athletic apparel brand selling directly to consumers through e-commerce.

Our mission is simple:

• To inspire people to make small, consistent progress for a better self.
• We move fast.
• We take ownership.
• We finish what we start.

If you’re looking for a chill workplace without pressure, this might not be the place.

If you want to grow fast and build something meaningful, keep reading.

We are looking for a Social Media Content Strategist who can think before creating
.

This role is not just about making captions or following trends.

You must be able to:

• Turn product features into human stories.
• Decide the objective of each content.
• Structure hooks and storytelling with intention every second of the video or every detail of the carousel/IG Story.
• Edit your video using Capcut or Edit.

Simply, you will be the brain behind our social content.

• Build structured content planning for Instagram & Tik Tok.
• Define target audience & content objective for each post.
• Develop strong hooks (first 3 seconds matter).
• Create clear content briefs for creative execution.
• Ensure brand voice consistency across platforms.

You might be a fit if you:

• Have 1–2 years experience in social media / content strategy / digital marketing.
• You can edit the video using Edits or Capcut.
• Understand content funnel (awareness > engagement > conversion).
• Can explain the “why” behind your idea.
• Think structured, not random.
• You must comfortable using AI tools (ChatGPT, etc.) as a thinking partner, not copy paste machine.
• Are detail-oriented and can work in a fast-paced environment.

• Growth mindset
• Humility
• Accountability

• Content planning becomes clearer and sharper.
• Fewer major revisions needed.
• Hooks are relevant and specific.
• Ideas are no longer generic.
• You can confidently explain your strategic thinking and your content marketing.
• You will be guided by the CEO directly, learn intensively.

Please drop your CV and your portfolio.

You may also email us to  and