Job Description & How to Apply Below
Associate Recruitment Consultant at PERSOLKELLY Indonesia
PERSOL Indonesia is currently hiring Senior Brand Manager with a high & competitive benefit package for a Footwear Manufacture to be placed in Surabaya - East Java, detailed as follows:
Key Responsibilities- Lead the brand transformation process to reposition the company as a modern lifestyle footwear brand.
- Define and implement brand DNA, positioning, tone of voice, and visual identity.
- Maintain brand consistency across offline and online platforms.
- Conduct market research on footwear trends and the needs of Indonesian consumers, especially Gen Z.
- Formulate product concepts and direction for the next 6 months (trend forecasting).
- Collaborate with R&D to develop prototypes and design options.
- Evaluate prototypes to ensure alignment with market insights.
- Submit mass‑production requests and oversee production timeline and quality.
- Spend significant time at the factory during prototype and design stages.
- Coordinate with the distribution team to ensure product availability and launch readiness.
- Manage go‑to‑market strategy, launch planning, and product performance tracking.
- Lead digital marketing across online channels: marketplace stores, Instagram, Tik Tok, and other platforms.
- Develop creative content directions aimed at Gen Z, focusing on viral, high‑engagement storytelling.
- Work closely with agencies and vendors for social media and branding campaigns.
- Oversee promotional activities for both General Trade (GT) and online channels.
- Manage teams in design, prototyping, distribution coordination, and social media/branding.
- Identify talent needs and expand the team when required.
- Revenue growth for the footwear brand portfolio.
- Brand awareness, engagement, and perception improvements.
- 6–10 years of experience in brand management, product marketing, or related fields.
- Proven experience leading brand image or brand DNA transformation
. - Background in fashion or footwear preferred; open to candidates from high‑fanbase industries (e.g., FMCG brands with strong youth following).
- Demonstrated ability to create viral, youth‑focused content consistently.
- Strong Digital Marketing experience (social media strategy, content direction, online activation).
- Deep understanding of Gen Z culture, behavior, and lifestyle trends.
- Strong creative direction and storytelling skills.
- Competence in market research, consumer insight, and trend forecasting.
- Ability to collaborate effectively with R&D, design, production, and distribution teams.
- Analytical skills for tracking brand performance and sales data.
- Strong leadership and project management capabilities.
- Willing to work onsite in Surabaya and frequently visit the factory during design/prototype phases.
- Passion for fashion, footwear, and youth culture.
- Builder mindset—comfortable developing new brand identities, not only maintaining established ones.
- Mid‑Senior level
- Full‑time
- Marketing, Product Management, and Design
- Manufacturing, Retail Apparel and Fashion, and Footwear Manufacturing
Position Requirements
10+ Years
work experience
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