Institutional Sales Manager; APAC​/SEA

Join to apply for the Institutional Sales Manager (APAC/SEA) role at Binance
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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital‑asset products. Binance offers a range of services from trading and finance to education, research, payments, institutional services, Web3 features, and more.

We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Built by the world’s largest digital asset exchange, Binance VIP and Institutional provides access to digital asset solutions for VIP clients and institutions. We work closely with a wide range of market participants—including individual traders, high‑frequency trading (HFT) and proprietary trading firms, hedge funds, asset managers and family offices, market makers and brokers, investment banks, and more. Join us to be part of a team that provides top‑tier services to the most influential players in the crypto industry.

Our team serves the most sophisticated trading users and participants in the trading and investment industry and offers an opportunity to build a portfolio of clients alongside Binance and amongst top colleagues. Work remotely in a global team that covers all parts of the world, where you will get to travel and meet and attract your clients at bespoke events. If you thrive in a fast‑paced and high‑pressure environment, we encourage you to apply.

• Acquire and develop trust relationships with a portfolio of major clients (global institutional/VIP clients).
• Expand relationships with existing customers through sustained communication and understanding of their needs.
• Build key customer service processes and systems, formulate management rules, and track the status of key customers.
• Analyze user behavior, uncover hidden needs, write key customer analysis reports, and coordinate with various departments to provide optimal customer service solutions and product feedback.

• Sales experience in customer acquisition/origination with clear sales KPIs.
• Proficiency using a CRM tool.
• Autonomous work within a sales team; experience working with regional sales teams and attending/hosting events to acquire new customers.
• 3–5 years of sales and client services experience with an international financial background (banking, investments, FX sales).
• Client portfolio including institutional clients, HNW individuals, prop trading firms, private bank customers with brokers, futures institutions, or commercial banks.
• Strong communication, flexibility, excellent relationship maintenance and sales skills, ability to work under pressure.
• Passionate about crypto; industry experience is an advantage.
• Fluency in English required to coordinate with overseas partners and stakeholders. Additional languages are an advantage.

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world‑class talent in a user‑centric global organization with a flat structure.
• Tackle unique, fast‑paced projects with autonomy in an innovative environment.
• Thrive in a results‑driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work‑from‑home arrangement (the arrangement may vary depending on the work nature of the business team).

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.