Creative Director

The Role
As Creative Director, you will own the creative direction of Humans of Hustle across
content formats.
You will be responsible for building concepts, shaping creative narratives, executing
ideas on ground, and maintaining a strong creative standard across everything we
put out.
This is not a role limited to giving creative feedback from the sidelines. We’re looking
for someone who understands the entire journey — concept → strategy →
pre-production → shoot → execution → final content.
You will work closely with the content, production, graphic/design and wider creative
teams, while also being able to communicate and present ideas clearly to clients,
partners, and internal stakeholders.

What You'll Do
1. Concept Building & Creative Direction

● Develop original concepts and creative formats for Humans of Hustle and its
brand partners.

● Turn broad briefs, conversations, trends, or business objectives into strong,
differentiated content ideas.

● Build creative narratives, formats, hooks, visual directions and storytelling
approaches.

● Think beyond conventional podcast/content formats and constantly explore
new ways to tell stories.

● Ensure every concept has a clear thought, purpose and execution plan.
2. Concept Execution

● Take ownership of creative ideas from conception to final execution.

● Translate concepts into practical shoot plans, visual references, scripts,
treatments and execution frameworks.

● Work closely with production teams to ensure the original creative intent
survives execution.

● Be hands-on during shoots and comfortable making creative decisions on the
spot.

● Maintain quality and consistency across the final output.
3. Shooting & Production

● Have a strong understanding of video production and shooting processes.

● Understand cameras, framing, lighting, composition, locations, talent direction
and overall visual storytelling.

● Be comfortable being on set and directing shoots when required.

● Collaborate with photographers, videographers, editors, producers and other
creative professionals.

● Know what is realistically achievable within a given budget, timeline and
production setup.
4. Team Management & Collaboration

● Lead and manage the creative team while maintaining a high creative bar.

● Collaborate closely with content, graphic/design and production teams.

● Give clear creative direction, feedback and briefs.

● Build a culture where ideas are challenged, improved and executed rather
than getting stuck in endless discussions.

● Ensure different teams are aligned on the creative vision, deadlines and
deliverables.
5. Client & Stakeholder Communication

● Present and explain concepts clearly to clients, brand partners and internal
teams.

● Be able to articulate the “why” behind an idea, not just the “what.”

● Convert complex thoughts into simple, compelling creative narratives.

● Handle feedback thoughtfully while protecting the core creative idea.

● Build confidence and trust with clients through strong communication and
ownership.
6. Content & Social Understanding

● Stay deeply plugged into the content, creator and social media ecosystem.

● Understand what makes content interesting, shareable, watchable and
culturally relevant.

● Have a strong understanding of content strategy across platforms such as
Instagram, You Tube and other emerging platforms.

● Understand the difference between creating content for reach, engagement,
brand building and storytelling.

● Keep track of evolving formats, internet culture, creators, trends and audience
behaviour.

What We're Looking For

● 2+ years of experience in creative, content, media, advertising, production or
a related field.

● Strong concept-building and storytelling ability.

● Proven ability to take concepts from idea to execution.

● Good understanding of shooting and video…