Head of Marketing​/CMO - Gaming

Position: Head of Marketing / CMO - Gaming
Role Overview

We are seeking a high-caliber Head of Marketing / CMO to lead the global growth engine for our gaming studio. This is a strategic leadership role designed for someone who can manage a diverse portfolio of games—from our flagship battle royale, Scarfall 2.0, to upcoming titles in various genres.

The ideal candidate is a process-oriented leader who can build scalable marketing frameworks (SOPs), drive aggressive user acquisition through performance marketing, and foster deep community roots.

1. Strategic Planning & Portfolio Management

- Annual Marketing

Roadmap:

Create and oversee the master marketing calendar for all existing and pipeline games.
- Product Life Cycle Management:
Tailor strategies for different stages—from Pre-launch (Alpha/Beta) to Global Launch and Long-term Live-ops.
- Budget & P&L Ownership:
Manage the studio’s consolidated marketing budget. Allocate funds dynamically between products based on performance, seasonality, and ROI.
- Market Intelligence:
Conduct deep-dive research into global gaming trends, player personas, and competitor movements to position every studio product uniquely.

2. Performance Marketing & Data Science

- Scalable User Acquisition (UA):
Own the end-to-end UA strategy across Meta, Google, Tik Tok, Unity, and Programmatic networks.
- Funnel Optimization:
Constant monitoring of the full user journey—from Impression to Install (CPI) to Retention (D1/D7/D30) and Monetization (ROAS/LTV).
- Attribution & Tooling:
Supervise the integration of MMPs (Apps Flyer/Adjust) and BI tools to ensure 100% data accuracy in reporting.

3. Social Media, Content & Community

- Community Cultivation:
Build and lead a team that manages vibrant communities on Discord, Telegram, and Reddit. Focus on "Community-led Growth."
- Influencer Ecosystem:
Develop a robust influencer marketing engine. Create long-term "Brand Ambassador" programs rather than just one-off paid promotions.
- Viral Content Strategy:
Oversee the creation of high-impact video content, trailers, and social trends that resonate with Gen-Z and Alpha gamers.

4. Operational Excellence (The SOP Engine)

- Standard Operating Procedures (SOPs):
Design and enforce SOPs for all marketing functions, including:
- Creative Production:
How to brief, test, and iterate game ads.
- Crisis Management:
Protocols for handling server downtimes or community backlashes.
- Influencer Onboarding:
Streamlined process from outreach to payment.
- Reporting Architecture:
Standardize weekly and monthly performance dashboards for the executive team, focusing on KPIs like CAC vs. LTV, Organic vs. Paid Split, and Retention Cohorts.

Desired Candidate Profile

- Experience:

8+ years in Digital Marketing, with 5+ years in a leadership role within the Mobile Gaming industry.
- Multi-Genre Knowledge:

Experience with mid-core/hard-core games (like Multiplayer Shooting/Battle Royale) is a must.
- Technical Stack:
Expert knowledge of GADS, FB Business Manager, ASO tools (Sensor Tower/App Tweak), and Analytics (Firebase/Mixpanel).
- Leadership Style: A "Player-Coach" who can build a team from scratch and isn't afraid to get their hands dirty with data.

Why Join Us?

- Lead the marketing for India’s most ambitious gaming projects.
- Freedom to build the marketing department’s culture and processes from the ground up.
- Opportunity to work on a diverse portfolio of games reaching a global audience.