Landing Page Developer & CRO Specialist

About Vysta Vysta is a Google Premier Partner (top 3%) performance agency managing $200M+ in annual Google and You Tube ad spend across 150+ ecommerce DTC brands. We are Google and You Tube specialists. No social, no SEO, no full-service. We scale brands profitably through Search, Shopping, Performance Max, Demand Gen, and You Tube campaigns.
We are building a dedicated CRO department from the ground up. This is not a bolt-on role. You will be the foundation of a new revenue-driving function within a high-growth agency.

The Role We are looking for a Landing Page Developer and CRO Specialist who can build, test, and optimize high-converting landing pages and pre-landers for our ecommerce clients running Google and You Tube traffic.
You will work directly with our media buying teams to bridge the gap between ad click and purchase. Your pages will be the difference between a 1.3 ROAS and a 3.0 ROAS.

What You Will Do •
Build custom landing pages, pre-landers, and advertorials from scratch for ecommerce DTC brands running Google and You Tube traffic
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Develop and execute A/B testing strategies across page layouts, copy, CTAs, social proof placement, and offer presentation
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Analyze user behavior data (heatmaps, session recordings, scroll depth, rage clicks) to identify friction points and conversion blockers
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Optimize page load speed, mobile responsiveness, and Core Web Vitals for paid traffic performance
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Collaborate with media buyers to align page messaging with ad creative and audience intent
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Build conversion-focused page templates that can be deployed rapidly across multiple client accounts
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Produce 10+ landing page variations per day across the client portfolio
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Implement tracking (GTM, GA4, conversion pixels) to ensure accurate attribution from landing page through to purchase
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Report on page-level conversion metrics and recommend iterative improvements based on data

What You Bring •
Proven experience building high-converting landing pages for paid traffic (Google, You Tube, or paid social)
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Strong front-end development skills: HTML, CSS, JavaScript. Comfortable building pages from scratch without relying solely on drag-and-drop builders
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Experience with landing page platforms (Unbounce, Instapage, Replo, Shogun, Page Fly, or similar) AND the ability to custom code when needed
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Deep understanding of direct response principles: headline hierarchy, urgency, social proof, objection handling, CTA placement
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Experience with CRO tools: heatmaps (Hotjar, Microsoft Clarity, Lucky Orange), A/B testing platforms (Google Optimize, VWO, Convert), and session recording analysis
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Familiarity with ecommerce platforms (Shopify, Checkout Champ) and how landing pages integrate with product pages, carts, and checkout flows
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Understanding of page speed optimization and its impact on paid traffic quality scores and conversion rates
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Experience working with performance data: able to interpret ROAS, CPA, CTR, and CVR to prioritize which pages need attention
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Portfolio of landing pages you have built with measurable conversion results

Bonus Points •
Experience building pre-landers and advertorials specifically for You Tube ad traffic
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Familiarity with Google Ads landing page requirements and quality score factors
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Experience with Shopify Liquid, custom theme development, or headless commerce setups
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Understanding of offer testing (pricing, bundles, subscription vs one-time) and how page structure supports different offer types
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Experience in a high-volume agency environment where speed and iteration matter

What Success Looks Like •
Within 30 days:
You have audited our top 10 client landing pages, identified quick wins, and shipped your first set of optimized pages
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Within 60 days:
You are producing landing page variations daily,…