Media & Entertainment Digital Marketer

Overview

25WD94304, Media & Entertainment Digital Marketer

Position Overview:

We are seeking a Digital Marketing Manager to support the digital-led go-to-market (GTM) program for the Autodesk Flow Studio education strategy. This individual will own and execute digital programs and projects designed to increase awareness, adoption, and monthly active users (MAUs) of Autodesk Flow Studio among university students and educators. You will own the data-informed digital content strategy, manage agencies, paid/organic tactics to optimize the user funnel, and implement AI-powered marketing approaches s role thrives in a fast-paced, high-growth environment where experimentation, rapid learning, and urgency are essential.

It is ideal for a digital marketer with experience growing consumer adoption and usage through performance-oriented digital content, web, social, and influencer programs.

Job Requisition

• Execute the Education team’s digital marketing strategy for Flow Studio to drive rapid growth of new student/educator adoption and MAUs
• Build and execute full-funnel, digital-first tactics across web, email, in-product messaging, social, influencer, and paid channels, informed by SEO, AIO, and social listening insights
• Manage education web pages to optimize customer journeys for self-service adoption and ongoing usage
• Partner with cross-functional Autodesk teams including technical marketing, SEO, industry, product, brand, social, and GTM programs
• Align plans with key program milestones and integrate feedback loops from student ambassador focus groups
• Drive an organic social strategy that resonates with student creators/animators/VFX/game designers, leveraging trends, short-form video, and user-generated content
• Develop and inform digital content (blogs, social, short form videos, emails, web pages, tutorials) that drive Flow Studio’s brand awareness and MAU goals
• Collaborate with student ambassador programs, creator communities, and influencers to expand reach and generate authentic content
• Manage agencies to develop digital and social content, and execute paid media tests across search, social, and display
• Implement experimentation frameworks to rapidly identify winning formats, channels, and content types
• Leverage performance dashboards and reporting to track metrics and identify optimization opportunities
• Apply AI tools to optimize content and workflow automation and demonstrate measurable ROI
• Strong understanding of AIO and SEO strategies to generate organic awareness that resonates with student creators and drives adoption

• 5+ years of experience in digital marketing, growth marketing, or performance and consumer marketing
• Proven success increasing product adoption and MAUs through multi-channel digital acquisition strategies
• Hands-on expertise with organic social growth, content development, SEO, AIO, paid media, email/web automation, and CRM tools
• Experience leveraging platforms favored by student and creator communities (e.g., Tik Tok, You Tube, Instagram, Reddit) to build awareness and accelerate digital adoption
• Ability to manage agencies & internal partners to deliver high-quality, high-velocity output
• Proficiency with AI marketing tools and ability to demonstrate value/ROI
• Strong analytical skills with dashboard-based KPI optimization experience
• Thrives in a fast-paced environment balancing experimentation with urgency and business impact
• Excellent communication, problem-solving, and project management skills
• Experience using Airtable, Canva, Contentful, Pendo a plus

• Experience marketing to university students, especially in education technology, consumer, or SaaS
• Experience in media and entertainment marketing, creator economy marketing, or digital content creation
• Understanding of Gen Z creator behaviors, influencer dynamics, and AI-driven storytelling
• A portfolio of digital work demonstrating innovative adoption strategies and measurable growth outcomes
• A passion for building something new—Flow Studio is in a high-growth phase with fast learning cycles and experimentation

At Autodesk, we’re building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic.

We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

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