Performance Marketing Manager

"The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact." – Mark Lynch, Senior Director, Demand Generation

Are you a data-driven marketer with a passion for crafting high-impact paid search campaigns? Absorb is looking for a strategic Performance Marketing Manager to help fuel our growth. In this role, you’ll take the lead on developing and executing best-in-class search strategies across multiple platforms, driving measurable results and continuous optimization. Working closely with a talented, collaborative team, you’ll play a key role in shaping our digital strategy and achieving ambitious growth goals.

If you love blending analytical insight with creative PPC execution — and thrive in a fast-paced, results-driven environment — we’d love to connect.

Are you interested in hearing more about Absorb from a current employee? Listen here:

• Architect & Execute Paid Search Strategies:
  Design and implement sophisticated paid search strategies that align with our offerings and support overall marketing and revenue objectives.
• Campaign Management & Optimization:
  Drive daily management of search campaigns across Google Ads, Microsoft Advertising, and emerging platforms, leveraging advanced testing methodologies and analytics to maximize ROI and quality lead generation.
• Performance Analysis & Optimization:
  Translate complex data into actionable insights using advanced analytics tools to continually refine keywords, ad copy, bidding strategies, and landing page performance.
• Cross-Functional Leadership:
  Partner with content, creative, and product teams to ensure cohesive messaging and seamless customer journeys from search to conversion, amplifying brand impact.
• Budget Stewardship:
  Strategically allocate and optimize search marketing investments across channels, identifying opportunities to scale high-performing campaigns while maintaining efficiency.
• Executive Reporting & Strategy:
  Deliver concise, insight-driven performance reports to leadership, highlighting growth opportunities and providing data-backed recommendations for strategic decisions.
• Innovation & Competitive Edge:
  Stay at the forefront of search marketing trends, emerging technologies, and competitive strategies to continuously evolve our approach in the dynamic LMS landscape.

• Proven Search Marketing Expertise: 10+ years of hands-on experience managing sophisticated paid search campaigns, with demonstrated success in B2B SaaS or technology sectors.
• Data-Driven Decision Making:
  Exceptional analytical skills and fluency with Google Analytics, Google Ads, Microsoft Advertising, and performance tracking tools to inform strategic decisions.
• Strategic Vision & Tactical Excellence:
  Ability to develop comprehensive search strategies while executing precise tactical initiatives that deliver measurable business impact.
• Technical Proficiency:
  Advanced knowledge of automation, A/B testing methodologies, and sophisticated bidding strategies. Experience with marketing automation platforms and CRM integration is highly valued.
• Collaborative Leadership:
  Outstanding communication and influence skills to effectively partner across departments, translating complex search insights into compelling business strategies.
• Adaptive Problem Solving:
  Proactive mindset with demonstrated ability to identify challenges, develop innovative solutions, and thrive in a fast-paced environment.
• Growth Mindset:
  Passionate about continuous improvement, with a relentless focus on optimizing performance metrics and staying ahead of industry developments.

• Fully remote-first work with flexible work arrangements
• Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
• New Hire Equipment Allowance and monthly Flex…