Manager, Web and Digital Experience

## Manager, Web and Digital Experience Apply locations:
Remote ON:
Calgary, AB:
Toronto, ON:
Edmonton, AB:
Vancouver, BCtime type:
Full time posted on:
Posted Yesterday job requisition :
R26 3781
* 7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation — working hard to be the customer's first choice. 7-Eleven empowers our employees to "activate awesome" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.
**** This position is open to candidates across Canada. For candidates based in Surrey, the role follows a hybrid work model. For the right candidate, a fully remote arrangement may also be considered.
*** The Manager, Web & Digital Experience is customer-obsessed and data-driven, and responsible for the end-to-end management, performance, and optimization of 7-Eleven Canada’s digital ecosystem. This role ensures all website and app experiences – including , Speak Out, 7

Rewards, 7

Now, and future digital products – deliver best-in-class usability, performance, and brand consistency.

Reporting to the Sr. Manager, Digital & E-Commerce, this role leads the Canadian web and digital platform experience, partners closely with U.S. product and development teams, and provides strategic oversight and technical leadership of UX/UI quality across all customer-facing digital touchpoints. This role also directly manages and coaches the Specialist, Web & Digital Experience to deliver seamless and conversion-driving digital experiences.
** Responsibilities:
**** Website, App, and Digital Platform Ownership:
*** Manage and own the full lifecycle, performance, optimization, and content for  and the Speak Out websites, ensuring alignment with business priorities and content strategy.
* Define the Canadian web and digital platform strategy aligned with business objectives and content strategy, including SEO, user experience, conversion optimization.
* Ensure platforms deliver exceptional UX/UI, fast performance, accessibility compliance, and strong alignment with brand and business goals.
* Oversee integrations between Canadian web properties, the 7

Rewards app, 7

Now delivery experiences, and future digital channels (e.g.,7

Merch, e-commerce initiatives).
** UX/UI Leadership &

Cross-Functional Collaboration:

*** Provide UX/UI leadership across all owned digital platforms, validating design feasibility within CMS and platform templates.
* Guide the Specialist, Copywriter, Graphic Designer, and marketing stakeholders to ensure cohesive, on-brand digital experiences.
* Collaborate with U.S. development teams and external design partners to align on technical capabilities, design direction, and roadmap priorities.
** Performance, Analytics, Optimization:
*** Own and manage digital performance KPIs for all Canadian web properties, including engagement, conversion, task completion, site speed, SEO/SEM performance, and user behaviour.
* Lead ongoing performance analysis dashboards, and monthly reporting, translating insights into optimization recommendations.
* Own and manage the web budget, aligning investment across SEO, CRO, platform enhancements, and paid web channels to drive measurable improvements in digital performance and customer experience.
** SEO/SEM Strategy & Execution:
*** Lead SEO strategy through regular audits, content optimization, and technical improvements to grow rankings for key commercial and high-intent terms (e.g., “coffee near me,” “pizza near me”).
* Partner with agency and internal teams to execute SEM strategy, including performance monitoring, landing page optimization, and alignment with search demand trends.
* Embed SEO/SEM best practices into content development, campaign briefs, and digital initiatives.
* Ensure that online site listings are kept up-to-date.
** Roadmap & Stakeholder Management:
*** Develop and maintain a Canadian digital platform product roadmap aligned with business priorities, marketing strategy, and U.S. development timelines.
*…