Data Science Analyst Marketing at Transat

Position: Data Science Analyst for Marketing at Transat At
Elevate your career with Transat At as a Data Science Analyst focused on marketing measurement and insights. Drive decision-making through innovative frameworks and advanced modeling techniques.

In this key role, you will shape marketing measurement strategies while collaborating with various teams. Your expertise will be crucial in designing tests and experiments, as well as evolving the Test & Learn roadmap. Moreover, you will utilize advanced methodologies, such as Marketing Mix Modeling, to enhance investment strategies and provide clear, actionable recommendations to the marketing team.

Key Responsibilities:

• Own marketing measurement frameworks across campaigns

• Define and execute measurement plans collaboratively

• Design experiments as part of the Test & Learn roadmap

• Develop Marketing Mix Modeling techniques for optimization

• Translate insights into actionable marketing recommendations

Requirements:

• Strong background in data science and analytics

• Experience with marketing measurement and modeling techniques

• Proficiency in statistical analysis tools

• Ability to work cross-functionally with marketing teams

• Excellent communication skills for presenting findings

Leverage your data expertise to optimize marketing strategies at Transat At.
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