Digital Optimization Manager at Allstate

Shape the digital sales experience as a Digital Optimization Manager us on funnel performance, A/B testing, and actionable insights to improve customer journeys.

Allstate is seeking an experienced Manager in Digital Optimization to monitor and analyze quote progression and conversion metrics. This role emphasizes crafting hypotheses, designing experiments, and reviewing results to enhance customer experiences. You will collaborate across teams, translating analytics and feedback into strategies that drive digital sales improvements.

Key Responsibilities:

• Monitor digital funnel performance and identify trends

• Manage A/B testing and experimentation roadmap

• Develop hypotheses and test designs for optimization

• Conduct post-test reviews to enhance results

• Partner with Product, Technology, and Analytics teams

Requirements:

• Proven experience in digital marketing or optimization

• Strong analytical skills with data interpretation

• Ability to manage cross-functional collaborations

• Proficient in A/B testing methodologies and metrics

• Excellent communication skills for presenting insights

Drive measurable improvements in Allstate's digital sales journey through optimization and testing.
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