Digital Marketing Specialist

Position: Digital Marketing Specialist at Optima Living
Drive digital initiatives with Optima Living as a Digital Marketing Specialist. Perfect for a creative, analytical professional focused on enhancing brand presence and community engagement across Western Canada.

Optima Living seeks a Digital Marketing Specialist to support its marketing goals across more than 40 residential communities. The role involves campaign planning, SEO optimization, and managing social media content. With a focus on using data-driven strategies, you will enhance digital experiences to attract new residents and increase awareness.

Key Responsibilities:

• Plan and execute digital marketing campaigns for brand awareness

• Manage paid advertising across Google, Meta, and You Tube

• Create engaging social media content aligned with the brand

• Optimize website content for search engines and user experience

• Coordinate email marketing campaigns and segment mailings

Requirements:

• 3 to 5 years of digital marketing experience

• Strong understanding of SEO, analytics, and social media

• Proven experience with Google Analytics and Ads

• Excellent written and verbal communication skills

• Strong project management and organizational abilities

Elevate Optima Living’s digital presence and create compelling ways to engage with communities.
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