Marketing Insights & Analytics Senior Analyst

Transform data into impactful marketing insights at Mackenzie Investments as a Senior Analyst, specializing in analytics and dashboard development. Engage in a hybrid work model while leading high-level data projects.

As a Senior Analyst at Mackenzie Investments, you'll collaborate with cross-functional teams to provide actionable insights and enhance marketing performance. Required skills include data analytics, audience segmentation, and advanced knowledge of reporting tools. Your capacity for storytelling with data will play a crucial role in influencing key decisions.

Key Responsibilities:

• Lead data analysis for actionable marketing insights

• Implement AI tools to enhance analytics workflows

• Design and develop interactive marketing dashboards

• Analyze campaign performance and provide strategic recommendations

• Manage audience segmentation for personalization

Requirements:

• Bachelor’s or Master’s in related fields

• 3+ years in marketing analytics or business intelligence

• Proficiency in SQL and dashboard creation with BI tools

• Strong understanding of media and marketing landscapes

• Experience with data governance and advanced analytics

Drive impactful marketing decisions through data insights and advanced analytics skills at Mackenzie Investments.
#J-18808-Ljbffr