Director, Demand Generation & ABM
Job in
Surrey, BC, Canada
Listing for:
Safe Software
Full Time
position
Listed on 2026-01-01
Job specializations:
-
Marketing / Advertising / PR
Marketing Manager
-
IT/Tech
Salary/Wage Range or Industry Benchmark: 161900 - 193500 CAD Yearly
CAD
161900.00
193500.00
YEAR
Job Description & How to Apply Below
Location: This opportunity can be hybrid in the Vancouver, BC Lower Mainland. Our head office is in Surrey, BC. While we have a preference for candidates based in British Columbia due to team collaboration and in-office presence, we welcome strong applications from across Canada (Excluding Quebec).Annual Base Salary: $161,900 - $193,500 CAD + Profit Sharing Bonus eligibility The salary range represents our reasonable expectation of pay for this role. We may offer compensation outside this range based on the selected candidate's qualifications, experience, and unique circumstances related to the position.Please note that employment is contingent upon the successful completion of reference checks and background checks.
Application Instructions:
Please submit your resume and cover letter in PDF format.Director, Demand Generation & ABM
Safe Software is looking for a Director, Demand Generation & ABM to lead our demand engine and accelerate pipeline growth across all segments. In this role, you will own the strategy and execution of integrated demand-generation and account-based marketing programs, driving qualified pipeline, improving funnel performance, and strengthening our overall go-to-market impact. Your leadership will directly influence revenue growth and market presence, ensuring our marketing engine scales efficiently and effectively.
About The Team
As part of the Marketing organization
, you’ll join a collaborative group of experts across brand, product marketing, content, digital, partner marketing, and revenue operations. This team is responsible for advancing Safe Software’s global market footprint through innovative programs, customer-centric storytelling, and data-driven campaign execution.
What You’ll Be Doing
As a Director, Demand Generation & ABM, you will be responsible for:
Develop and own the demand‑generation strategy, setting the vision, goals, metrics and roadmap for multichannel campaigns (digital, events/webinars, content syndication, paid media, partner/affiliate programs).Lead execution of integrated campaigns that attract, nurture and convert prospects through the funnel—from awareness to MQL to SQL—working closely with content marketing, product marketing, and sales development functions.Collaborate with sales leadership and revenue operations to ensure alignment on target markets, buyer personas, lead scoring, qualification criteria, and hand‑off processes.Oversee marketing automation, CRM integrations, attribution modelling and analytics to measure campaign performance, pipeline contribution, cost per lead/acquisition, and to continuously optimise programs and drive ROI.Manage budget, forecasting and resource allocation for demand‑generation activities; optimise spend across channels and geographies; track and report on results to senior leadership.Lead, mentor and build a high‑performance demand generation team, set clear KPIs, drive process improvement, and foster a culture of testing, iteration and learning.Stay abreast of industry trends, emerging technologies (e.g., ABM, predictive analytics, AI in marketing), and competitive landscape to maintain differentiation and innovation in demand‑gen execution.Qualifications, Skills, and Competencies
Safers come from a variety of backgrounds with a diversity in skills and knowledge. That said, we find that those who are most successful in this role have experience with the following areas.
Required skills:
Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).10+ years of experience in demand generation, growth, or acquisition marketing in a B2B/SaaS environment.5+ years in a leadership role directly responsible for pipeline creation and revenue-impacting programs.Proven track record of building and scaling demand-generation programs that deliver measurable pipeline growth.Strong experience with digital channels (paid media, SEO/SEM, email, events, content syndication, partner marketing).Expertise in marketing automation (e.g., Hub Spot) and CRM platforms (e.g., Salesforce, Hub Spot CRM).Deep analytical skills: attribution, ROI modeling, dashboards, forecasting, and performance optimization.Knowledge…
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