Our client is a leading global supplier of digital TV and IPTV software and solutions, marketed to cable MSOs and telecommunications operators (including major Tier 1 operators), as well as Smart TV manufacturers.
Position Scope
Service providers and their video / PayTV offerings face a highly competitive environment and ever-changing business pressures. They need to innovate rapidly and be agile to deliver competitive services that meet changing customer needs. For this they need a next generation platform.
For the past 3 years our client has driven a process to introduce products and a next generation Pay TV platform that enables operators to transition to open environments using technologies like RDK, Cloud, HTML5, etc. This has in turn propelled our client’s growth and established it as a leader in this market. Now, to enable service providers to evolve even faster, innovate quicker and deliver to their customers the solutions needed, our client is transitioning to provide Video Service Providers with a full SaaS based offering.
The strategy, positioning, execution and relationships required to capitalize on these opportunities will be the responsibility of the VP of Marketing.
Reporting to the CEO, the VP of Marketing will be responsible for planning and executing high-impact strategies and marketing programs to promote the firm’s unmatched industry capabilities.
The VP of Marketing leads the product marketing and marcomms team and assumes responsibility for the strategic positioning and communication of the company’s product portfolio and their market success. As a result, the VP of Marketing is a key contributor to achieving near-term and long-term objectives.
This is an outstanding opportunity that features:
- Strong industry and company growth
- Well established, committed leadership
- An opportunity to make a real difference
- Diverse, inclusive, high performing team and a healthy work environment
Functional Tasks
- Lead Marketing & communications strategy to grow brand, increase awareness and help progress sales initiatives
- Lead product marketing strategy, competitive positioning & pricing
- Scale knowledge and effectiveness of direct sales team and distribution channels. Drive effective prospecting with sales through sales enablement campaigns.
- Lead ‘think tank’ activity around market analysis, company strategy and partner with other members of leadership team to help drive growth
- Execute on marketing plan and programs, through effective management of a team and balance of competing priorities
- Effectively manage networks to support marketing strategy, increase brand awareness and sales;
External Influencers (media, analysts, industry organizations – RDK-M/NCTC;
Customer Networks;
Partners and Suppliers - Provide ongoing direction, performance management and developmental support of the marketing team in all functional areas. Focus the marketing team to drive the business to increased revenue generation, growth, sector leadership, and ultimately profitability;
- Own and maintain the annual marketing plan and budget
Key Performance Deliverables
In light of the identified responsibilities, the following are deliverables that the position is designed to achieve.
- Specific performance measures will be agreed upon with the successful candidate. Corporate measures include bookings, revenues and profitability.
Competency Profile
The following competencies listed below define the role ofVP Marketingat our client:
Strategic Approach
Big picture strategic thinking to ensure that we clearly think through strategy on the business, communications, product marketing and go-to market to effectively compete, grow and maximize impact of tactics. Revises strategy in light of changing circumstances. Takes a long-term view of organizational success. Works to clarify long term organizational goals. Able to stand back from immediate problems in order to focus on more far reaching ideas.
Planning & Objective Setting
Systematic in approach to work. Produces action plans in which objectives are defined and steps for achieving them are clearly specified. Plans by breaking down large task into subtasks. Develops plans that anticipate obstacles. Is…
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