Digital Advertising Specialist

We are currently seeking a Digital Advertising Specialist to join our Marketing and Communications team.

The Digital Advertising Specialist will provide daily support to KPU’s digital advertising and related initiatives. The incumbent will be responsible for analyzing ongoing marketing campaigns as well as activating and setting up digital advertising campaigns across multiple platforms, and formulating reports, summarizing data to clearly communicate the effectiveness of initiatives. He/she will be responsible for the collection, tracking, analysis, reporting, and communication of data related to KPU’s performance from all performance media, driving cross device traffic to our website, campaign landing pages, and application page.

Implementing, measuring, and reporting on multiple sources of information to build a unified view of our client journey across multiple touch‑points of engagement will enable KPU to optimize student recruitment, conversion and retention, promote events and offerings as well as increase brand awareness.

Priority consideration will be given to BCGEU employees currently impacted by layoff at the same or lower pay grade.

• Diploma, preferably in Business, Marketing, Statistics or related subjects. Bachelor’s degree preferred.
• Minimum one year experience in a similar role or a combination of education and experience.

• Strong writing and communication skills. Ability to independently draft correspondence and reports based on knowledge of established styles and practices.
• Strong presentation skills and ability to verbally communicate and present data and strategic analysis.
• Strong organizational skills.
• Sense of urgency and passion with high expectations for quality.
• Ability to develop and execute multiple priorities and approaches to meet objectives.
• Expert computer skills (Excel, Word, Outlook, PowerPoint, Access).
• Proven experience using Google;
  Analytics, Adwords and Webmaster tools.
• Proven experience with social media platforms (Facebook, Twitter, Instagram, Linked In etc.) as well as their reporting tools.
• Background and experience with student information systems (BANNER) is an assets.
• Able to anticipate needs and requirements of the marketing and recruitment departments.
• Demonstrate proficiency in the use of many computer programs.
• An entrepreneurial mindset and a roll up the sleeves work ethic – must be comfortable with ambiguity and rapid rates of change.
• Be familiar with digital campaign KPIS and metrics used for campaign performance reporting.
• Out-of-the-box thinker and problem solver with a resourceful and can-do attitude.
• Passion for driving results, and proven results-orientation.
• Demonstrated ability to handle sensitive and confidential information appropriately.
• Strong organizational skills and must be detail oriented with a demonstrated ability to work independently, lead multiple projects, prioritize, and manage a high-volume of tasks, deadlines, requirements, and decisions.
• Strong desire to constantly stay current in the fast evolving field of marketing analytics.
• Ability and willingness to work evenings and weekends on occasion.

Please  for a more detailed job description.

As per the KPU-BCGEU Collective Agreement, qualified internal applicants within the BCGEU bargaining unit are given first consideration in filling this position. Internal applicants must apply by 11:59pm on the internal closing date in order to be considered as an internal applicant. Internal applications received after the closing date will be considered as an external applicant.

Salary and wage increments are in accordance with the Collective Agreement.