Starlight | Marketing Manager

The Manager, Residential Marketing, will report to the Vice President, Marketing & Communications and will be responsible for leading all residential marketing initiatives across Starlight’s UK portfolio.

This role is focused on driving lead generation and brand consistency across both lease-up and stabilized assets. Working closely with Asset Management, the National Leasing Director, and third‑party property management partners, the successful candidate will deliver a data‑driven, digital‑first marketing strategy while ensuring all on‑site marketing and leasing touchpoints support conversion.

• Oversee with agency and PMC partners digital marketing across all assets, including Google Ads, paid social, and SEO
• Optimize listings, campaigns, and websites to maximize traffic, lead generation, and conversion
• Manage analytics (e.g., GA4) and performance reporting to inform strategy and budget allocation
• Partner with IT and internal teams to manage marketing tools, CRM systems, and website performance
• Oversee all property marketing collateral, including brochures, signage, and on‑site materials
• Collaborate with interior design and property teams on model suite design and dressing to support leasing conversion
• Ensure all physical and digital touchpoints are aligned with brand standards and target demographics
• Support content and social media initiatives aligned with leasing priorities

• Develop and execute paid and organic social media strategies across platforms (e.g., Instagram, Facebook, Linked In, Tik Tok, where relevant) to support leasing performance and brand awareness
• Proactively manage GMB listings in partnership with PMCs
• Manage and optimize paid social campaigns to drive qualified traffic, lead generation, and conversion, with a clear focus on cost efficiency and ROI
• Oversee organic social channels for residential assets and the broader UK platform, ensuring consistent brand voice, positioning, and audience engagement
• Collaborate with internal teams to create platform‑specific content that highlights properties, lifestyle, and community to attract target renter demographics
• Build and manage content calendars aligned with leasing priorities, asset launches, and campaign activity
• Monitor performance across all channels, including reach, engagement, traffic, and conversion, and continuously optimize strategy based on insights
• Manage community engagement, including responding to inquiries and comments in a timely and professional manner
• Stay current on social media trends, platform changes, and emerging formats to enhance performance and audience growth

• Track and report on key metrics, including traffic, leads, cost per lead, and conversion rates, including ILS platforms (Rightmove, On The Market )
• Provide insights and recommendations to improve campaign performance and leasing outcomes
• Monitor market trends, competitor activity, and digital innovation within the UK residential sector

• 6+ years of experience in digital and brand marketing, preferably within residential real estate or build‑to‑rent
• Strong knowledge of UK ILS platforms (Rightmove, On The Market ) and digital marketing channels (Google Ads, SEO, paid social)
• Proven ability to drive lead generation, improve conversion, and optimize marketing performance
• Experience with analytics tools (e.g., GA4), CRM systems, and marketing reporting
• Strong commercial mindset with experience managing budgets and demonstrating ROI
• Ability to collaborate across Asset Management, Leasing, and external partners
• Highly organized, detail‑oriented, and comfortable managing multiple assets and priorities.