Marketing Specialist

Salary Range: $60,000.00 To $70,000.00 Annually

Creative + People-Driven + Self-Starter

Are you the kind of person who is always thinking of the next idea, capturing the moment, or finding a better way to tell a story? Do you enjoy being part of a collaborative team while still taking ownership of your work and running with it?

At Lark Group, we are looking for a Marketing Specialist who brings creativity, confidence, and strong people skills to the role. This is a great opportunity for someone who enjoys variety, builds relationships with ease, and feels comfortable working across teams, departments, events, and company brands.

This role is ideal for someone who is proactive rather than reactive — someone who takes initiative, thinks ahead, and does not need to be directed every step of the way. You are comfortable stepping into new situations, meeting new people, and representing the company with professionalism, warmth, and authenticity.

Lark Group is a multi-faceted organization with diverse business units, from construction and development to health-tech innovation, physiotherapy, brain health, education, and community-focused projects.

This role is part of our Marketing Shared Services Team, supporting the broader Lark Group family, including:

• Lark Development & Construction
• The Health & Technology District
• Neuro Peak Physiotherapy & Performance Centre
• Centre for Neurology Studies
• and other related brands and initiatives

Your primary focus will be leading social media across our company brands. You will help plan, create, capture, and share content that tells our story and elevates the work happening across the organization.

In this role, you will support a wide range of marketing activities, including:

• Social media strategy, planning, content creation, and posting
• Photography and videography
• Capturing content at events, project sites, community functions, and internal activities
• Digital advertising
• Website content updates and basic content management
• Event marketing and event support
• Graphic design and visual content creation
• Copywriting, editing, and proofreading
• Working with internal teams to gather stories, updates, and marketing content
• Supporting brand consistency across multiple companies and platforms

This is a hands-on role. You will need to be comfortable jumping in, asking questions, coordinating with others, and capturing content in the moment. At times, you may need to be assertive and confident, especially at events where timing, people, and details matter.

We are looking for someone who brings:

• At least 5 years of marketing experience, with strong experience in social media, content creation, and digital marketing
• A people-focused, outgoing, and collaborative approach
• Confidence meeting new people and working across multiple departments, teams, leaders, and company brands
• Strong communication skills and the ability to build positive working relationships
• A proactive mindset with the ability to think ahead, take initiative, and move work forward
• Experience in a corporate or multi-brand environment is considered an asset
• Strong content creation skills, including graphic design, photography, videography, writing, and editing
• A strong eye for visual storytelling and attention to detail
• The ability to manage multiple projects, meet deadlines, and follow established workflows and processes
• A balance of confidence, professionalism, humility, and authenticity
• Comfort representing the organization at events, community functions, and internal initiatives

Experience with some or all of the following would be an asset:

• Content Creation & Design: Canva, Adobe Creative Suite
• Video Editing: Cap Cut, Adobe Premiere Pro
• Website Platforms: Word Press
• Digital Advertising: Google Ads, Meta Ads Manager
• Microsoft Office Suite: Outlook, Word, Excel, Power Point
• Writing & Content Development: AI-assisted writing tools, copywriting, editing, and proofreading
• Social Media Platforms: Instagram, Facebook, Linked In, X

This role is not just about marketing. It is about storytelling, building relationships, and helping share the people, projects, and purpose…