Social Media Manager

Position: Social Media Manager )
Social Manager  We’re looking for a hands‑on Social Manager who is both execution‑focused and strategically minded. You’re comfortable working in‑platform, using data to guide decisions and improve performance. You collaborate well across teams, take ownership of your work, and are always looking for ways to optimize and drive better results.
Responsibilities    Campaign Execution & Planning   Lead end‑to‑end execution of paid social campaigns across platforms (Meta, Tik Tok, Linked In, Pinterest, Reddit, Snapchat)
Manage day‑to‑day campaign performance, ensuring delivery aligns with KPIs and optimizing for efficiency
Analyze performance data to identify key drivers and opportunities, and translate findings into clear recommendations
Support strategy development through audience, creative, and budget insights
Partner with cross‑functional teams and platform partners to ensure seamless execution and innovation
Oversee QA across campaign setup, tracking, and reporting to ensure accuracy and consistency
Contribute to post‑campaign reporting, learning agendas, and test‑and‑learn initiatives
Work closely with internal teams (Strategy, Activation, Marketing Science, Creative) to ensure integrated execution
Support and lead campaign briefings, kick‑offs, and status updates where required
Collaborate with platform partners (Meta, Tik Tok, etc.) to stay up to date on updates, trends, and bring forward opportunities and optimizations

Team Supervision   Provide day‑to‑day guidance and oversight to junior team members, ensuring high‑quality campaign execution and delivery
Review work across campaign setup, optimization, and reporting to maintain accuracy and consistency
Help manage workloads and timelines to ensure deliverables are met efficiently
Foster a collaborative, accountable, and high‑performing team environment

Qualifications   3–5 years of experience in paid social marketing
Strong hands‑on experience across major social platforms
A solid understanding of campaign set‑up, optimization, and performance measurement

Experience with reporting tools (e.g., Datorama) and platform analytics
Familiarity with tracking frameworks (pixels, UTMs, conversion events)
Strong analytical skills with the ability to turn data into insights and actions
Excellent organization, communication, and stakeholder management skills
A proactive mindset with curiosity for digital trends and platform innovation
Benefits   Full complement of health benefits
Gift Days – extra time‑off for all long weekends
Team building gatherings and events
Rewards & recognition program
Social committee and health & wellness monthly events
Free breakfast, snacks, specialty coffees, and much more
Salary: $55,000 – $65,000
We are an equal‑opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

#J-18808-Ljbffr