Associate Marketing Manager

Associate Marketing Manager
About Tune Zilla
Tune Zilla is a global leader in ECU and TCU performance tuning. We offer both off-the-shelf and custom solutions for a wide range of vehicles. The company has evolved into a collaborative network of expert calibrators and dealers, all dedicated to enhancing vehicle performance while maintaining original equipment manufacturer (OEM) integrity.

Our proprietary tools, such as the Flash Zilla Pro and Insta Tune platform, provide users with intuitive access to performance upgrades. Whether you're seeking increased horsepower & improved torque, or better fuel efficiency, Tune Zilla delivers tuning solutions to meet your needs.

Tune Zilla continues to set the standard in automotive tuning with a commitment to quality and customer satisfaction.

The Role
We're looking for an Associate Marketing Manager with a passion for European vehicles to drive Tune Zilla's brand visibility, customer engagement, and lead generation across digital channels. You'll own our marketing strategy and execution, manage our dealer network relationships, and build campaigns that resonate with the automotive aftermarket community. This is a leadership position. You'll lead the plan, not just execute tasks.

What You'll Own

Build and maintain a monthly content calendar spanning social media, blog, email, and product launches

Develop and execute 1–2 major campaigns per month tied to product releases, seasonal promotions, or dealer initiatives

Translate complex technical tuning knowledge into engaging, digestible content that speaks to enthusiasts and professionals alike

With your team, you’ll manage the production of a consistent stream of high-quality assets including long-form blog posts, You Tube videos, Instagram reels, Tik Tok posts, and other collateral each quarter.

Paid Media & Performance Marketing

Launch, monitor, and optimize Facebook, Instagram, and Google Ads campaigns (working with agency support where needed)

Track key metrics including cost per click, conversions, and return on ad spend (ROAS)

Collaborate with media partners to continuously improve campaign performance

Develop data-driven recommendations on what to scale, pause, or test

Social Media & Community Growth & Affiliate Marketing

Grow Tune Zilla's presence across Instagram, Tik Tok, and You Tube through engaging video content and community interaction

Oversee content for our bi-weekly email channel

Manage community engagement by responding to comments and escalating when needed

Foster genuine connections with the European automotive enthusiast community

Oversee the Tune Zilla affiliate marketing program with support from the affiliate marketing specialist

Create marketing toolkits, graphics, email templates, and promotional materials dealers can deploy in their markets

Support regional launches and campaigns with branded collateral and campaign-specific assets

Gather dealer feedback and market insights to inform future campaign strategy

Develop dealer training and communication resources

Analytics, Reporting & Optimization

Submit monthly performance reports with content metrics, paid campaign results, and growth data

Provide clear, actionable recommendations based on data

Identify trends, opportunities, and areas for improvement

Present insights to leadership and inform quarterly strategy adjustments

Lead and manage internal team members and freelance contributors

Assign, review, and approve all marketing work (copy, visuals, timelines, deliverables)

Hold weekly marketing team standups to ensure alignment and accountability

Foster a collaborative and creative environment where creative ideas and problem-solving are encouraged

What We're Looking For
Essential Qualifications

4+ years of marketing or marketing management experience in the aftermarket tuning space or European vehicle market

Proven track record managing digital campaigns, paid media, and social media strategies

Strong data literacy—you can read analytics and make evidence-based decisions

Excellent project management and organizational skills

Exceptional written and verbal communication abilities

Experience managing team members, freelancers, or external vendors

The Ideal Candidate

Pass…