Performance Marketing Specialist at Silk & Snow

Elevate your marketing career with Silk & Snow as a Performance Marketing Specialist focusing on paid social. Drive brand engagement through effective digital campaigns and data-driven strategies.

Silk & Snow is seeking a mid-level Performance Marketing Specialist to manage paid digital campaigns, particularly on Meta platforms and others. In this full-time role, you'll leverage your expertise in Meta Ads and Tik Tok to boost brand awareness and ensure optimal ROI. With a focus on creativity and analytical skills, you'll work collaboratively across teams to enhance ad performance and achieve business goals.

Key Responsibilities:

• Plan and execute paid campaigns on social platforms

• Develop audience targeting strategies for conversion

• Monitor campaign performance and optimize for ROI

• Conduct testing on ad creatives and analyze metrics

• Collaborate with teams for engaging content creation

Requirements:

• 2-3 years experience with Meta Ads and performance marketing

• Proficiency in Meta Ads Manager and Tik Tok Ads

• Strong analytical and project management skills

• Creative and data-driven mindset

• Excellent communication and organizational abilities

Lead impactful campaigns that enhance Silk & Snow's mission of improving customers' sleep and wellbeing.
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